<p>In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between <a href="https://www.linkedin.com/in/dmklee/" rel="noopener noreferrer" target="_blank">David Lee</a>, Chief Creative Officer at Squarespace, and <a href="https://www.linkedin.com/in/reiinamoto/" rel="noopener noreferrer" target="_blank">Rei Inamoto</a>, Founding Partner of I&amp;CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.</p><br><p>Here are the key talking points from the episode</p><ul><li>The legal and ethical implications of AI in creative work</li><li>AI's impact on creative professionals and industry economics</li><li>The value of human creativity in an AI-dominated landscape</li><li>The balance between efficiency and authenticity in creative outputs</li><li>Future trends in AI adoption and creative differentiation</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Marketing Vanguard

Adweek

The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024

DEC 12, 202430 MIN
Marketing Vanguard

The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024

DEC 12, 202430 MIN

Description

<p>In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between <a href="https://www.linkedin.com/in/dmklee/" rel="noopener noreferrer" target="_blank">David Lee</a>, Chief Creative Officer at Squarespace, and <a href="https://www.linkedin.com/in/reiinamoto/" rel="noopener noreferrer" target="_blank">Rei Inamoto</a>, Founding Partner of I&amp;CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.</p><br><p>Here are the key talking points from the episode</p><ul><li>The legal and ethical implications of AI in creative work</li><li>AI's impact on creative professionals and industry economics</li><li>The value of human creativity in an AI-dominated landscape</li><li>The balance between efficiency and authenticity in creative outputs</li><li>Future trends in AI adoption and creative differentiation</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>