<p>In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its segment.&nbsp;</p><br><p><strong>What You'll Learn:</strong></p><ul><li>How to define and defend distinctive assets while protecting your brand's unique visual and functional properties</li><li>Why the four-year CMO tenure marks a critical inflection point and how to pace your 4 years in the role&nbsp;</li><li>The "science-first differentiation" strategy for crowded categories</li><li>How to reframe messaging from adjectives like "speeds and feeds" to tangible consumer outcomes</li><li>The partnership-as-distribution model to reach new audiences</li><li>Why entertainment partnerships require risk framework conversations with stakeholders</li></ul><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><br><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><br><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><br><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><br><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href="http://awin.link/adweek" rel="noopener noreferrer" target="_blank">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>