<p>The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.&nbsp;</p><br><p><strong>What You'll Learn:</strong></p><ul><li>How to build a solid business case for Super Bowl marketing investment</li><li>Why you should capitalize on the intersection of creative disruption and brand strategy</li><li>How to activate beyond the 30 or 60-second spot through ecosystem thinking</li><li>Why simplicity and cultural relevance are your competitive advantages</li><li>The "uncomfortable gut reaction" test for evaluating creative readiness</li><li>How to measure impact across different time horizons without becoming paralyzed by metrics</li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>