The Most Important Question
The Most Important Question

The Most Important Question

Important, Not Important

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Episodes

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Science for people who give a sh*t. Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do? We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics. "A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl Hosted by Quinn Emmett

Recent Episodes

Pods Fight Poverty: What Really Happens When You Just Give People Money?
DEC 15, 2025
Pods Fight Poverty: What Really Happens When You Just Give People Money?
 Hey friends, I want to talk about something big. Change the actual world big, because the world won't unfuck itself, as we all know. We are joining podcasts across the planet for Pods Fight Poverty, a campaign directly supporting our good friends at Give Directly. Now, if you've been with us since episode 116, which feels like a thousand years ago, you'll remember when we asked one of the most deceptively simple, world altering questions ever.Why is just giving people money the most effective way to help them change their lives and maybe even end global poverty altogether? To crack that open I had Caroline Teti and Michael Faye on the show, two people who've spent years with Give Directly, knee deep in data and logistics and lived experience, my favorite combination of things, and guess what the answer turned out to be? People are the experts on their own lives. You are. So why aren't they? Different people need different things on different days. So if you want them to get exactly what they need, you give them the resources to choose cash directly, and that's what Give Directly does.No middlemen, no guessing, just trusting other humans with the dignity and agency we would expect and that they deserve. Yeah, wild idea. It works. It works better than almost anything else we've tried. So here's the part where you come in. None of us can erase global poverty by ourselves. Again, that's our whole tagline. But literally, any one of us can lift one person out of poverty, today, right now. So for Pods Fight Poverty, if you can head to givedirectly.org/important and chip in.That's givedirectly.org/important. And look to take it even further, my wife and I already personally contribute to Give Directly every year, every month actually, which is the best way to support a group like this, by the way.And thousands of you all do too. I'm gonna step it up and will personally match the next $5,000 in donations when you use our link, which again is givedirectly.org/important. So let's do it. And to get you in the spirit, we're gonna revisit our conversation right now with Teti and Michael. It's funny, it's hopeful, it's deeply nerdy, and it'll remind you why this work matters every single day. Thanks as always for giving a shit. -----------Have feedback or questions? Tweet us, or send a message to [email protected] here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Take Action at www.whatcanido.earth-----------INI Book Club:“The Biggest Bluff” by Maria Konnikova“The Art of Reading Minds” by Henrik FexeusFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:givedirectly.orglinkedin.com/in/caroline-teti-26418627linkedin.com/in/michael-faye-6518893Follow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors
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83 MIN
Let's Talk About Menopause
DEC 1, 2025
Let's Talk About Menopause
What if talking about menopause out loud was as normal as talking about sports scores or school pickup? Imagine it in movie plots, in your group chat, at the clinic, and on the campaign trail because when we name what's happening in our bodies, three things can follow: better care, better research, and better policy. Normalizing the conversation around something that's gonna happen to half the population isn't oversharing. It's infrastructure. This is how we're gonna get appointments that move the needle for people. This is how we're gonna get workplace benefits that actually matter and research dollars that finally match the need, especially for those most impacted and least studied. So what can I do to make menopause a public everyday conversation?My guest today is Jennifer Gerson. She's a journalist at the 19th, one of my favorite publications, and the author of their new menopause newsletter. Jennifer blends sharp reporting with practical scripts, and memes, how to talk to your doctor or your partner or your teen or someone in HR, and maybe your elected representatives too, because you know we love that.So that this thing that's been so intensely private and understudied, on purpose, becomes public. And so progress compounds. This one can definitely change the conversation in your home and far, far beyond it.-----------Have feedback or questions? Tweet us, or send a message to [email protected] here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Take Action at www.whatcanido.earth-----------INI Book Club:The Day The Crayons Made Friends by Drew DaywaltFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Jennifer is listening to: the new Snocaps album, and all the Zombies soundtracksFind a healthcare provider specializing in midlife women's health using resources at The Menopause SocietySubscribe to Jennifer's menopause newsletter at the 19thFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors Mentioned in this episode:Become An Important MemberWhat Can I Do?Get MillGet beehiiv
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63 MIN
The American Revolution's Unfinished Promise
NOV 24, 2025
The American Revolution's Unfinished Promise
If the American Revolution was, as Ken Burns put it, the biggest event since the birth of Christ, then there's probably never been a better time to explore and drastically expand on why it happened, who was involved, and what it set us up for than right now. My guest today again is David Schmidt.David is the producer and co-director, along with Ken Burns and Sarah Botstein, of American Revolution, a six-part, 12-hour series premiering on PBS this November. David is a childhood friend, but two decades after he and I played Nintendo in his basement, he began working with Florentine Films as a researcher and apprentice editor, beginning with The Roosevelts in 2014, where he also supervised the documentary's seven-episode script. David's research on the Vietnam War in 2017 won him the Jane Mercer Footage Researcher of the Year Award, and he also worked closely on that project with writer Geoffrey C. Ward and helped coordinate post-production. With Burns, Schmidt also produced the two-part biography Benjamin Franklin in 2022 for PBS. I can't wait for you to hear this discussion. I think it pairs really nicely with our conversation with Clint Smith and can't wait for you to see this piece. -----------Have feedback or questions? Tweet us, or send a message to [email protected] here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Take Action at www.whatcanido.earth-----------INI Book Club:This Here Is Love by Princess Joy L. PerryThe Sellout by Paul BeattyFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Watch the 12-part series, The American Revolution, on PBS https://www.pbs.org/kenburns/the-american-revolutionRead The American Revolution book by Ken Burns and Geoffrey C. Ward https://bookshop.org/a/8952/9780525658672David is listening to: The American Revolution playlist, Hammond Song by The Roches, and The Shape of Water soundtrackFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors Mentioned in this episode:Become An Important MemberWhat Can I Do?Get Mill
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59 MIN
History vs Nostalgia
NOV 17, 2025
History vs Nostalgia
I've recorded hundreds of conversations with incredible people working on the front lines of the future. People who've asked the most important question: what can I do? Who found their answer and followed it. But for today's conversation, we're going back to the front lines of the past because the past can tell us a whole hell of a lot about today and how tomorrow might go.But only if we tell the full story of how we got here, about who got us here, about how my great-great-grandparents got here. And how my grandma got here fleeing the Nazis, and how millions of Africans were forcibly brought here, over 35,000 trips across the middle passage over almost 300 years. The full story of the choices we made then, which was not so long ago, and continue to make now about wars and heritage and bondage and family and land and more.And how, if we can break from the stories we've been told and continue to tell ourselves to choose history over nostalgia, to choose facts over memory and infinite disinformation on demand, we can make different choices. My guest today is Clint Smith. Clint is the number one New York Times bestselling author of How the Word Is Passed: A Reckoning With the History of Slavery Across America, he's the winner of the National Book Critic Circle Award for nonfiction, the Hillman Prize for book journalism, the Stowe Prize, the Dayton Literary Peace Prize, and was selected by the New York Times as one of the 10 best books of 2021.And now in 2025, the Young Reader's Edition has just come out and it is wonderful. Clint is also the author two books of poetry, the New York Times bestselling collection Above Ground, as well as Counting Dissent. Both poetry collections were winners of the Literary Award for Best Poetry Book from the Black Caucus of the American Library Association, and both were finalists for NAACP Image Awards.Clint is a staff writer at The Atlantic and he has received fellowships for the Andrew W. Mellon Foundation, New America, the Emerson Collective, the Art for Justice Fund, Cave Canum, and the National Science Foundation. His essays, poems, and scholarly writing have been published in The New Yorker, New York Times Magazine, the New Republic, Poetry Magazine, the Paris Review, the Harvard Educational Review, and elsewhere. Clint is a former National Poetry Slam Champion, and the recipient of the Jerome Jay Shestack Prize from the American Poetry Review.-----------Have feedback or questions? Tweet us, or send a message to [email protected] here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Take Action at www.whatcanido.earth-----------INI Book Club:How The Word Is Passed by Clint SmithHow The Word Is Passed Young Readers Edition by Clint Smith, Adapted by Sonja Cherry-PaulFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:How Germany Remembers the Holocaust (The Atlantic)Monuments to the Unthinkable (The Atlantic)What Is Colonial Williamsburg For? (The Atlantic)Watch Clint's Crash Course on Black American History on YouTubeRead Clint's poetry in Above Ground and Counting DescentClint is listening to: Say Something by Karen Harding, and Craig DavidKeep up with Clint's work https://www.clintsmithiii.com/Follow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors Mentioned in this episode:Get beehiivBecome An Important MemberWhat Can I Do?
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63 MIN