<p>Imagine the world’s most awarded advertising school.</p> <p>Perhaps you’re picturing it housed in an imposing campus of magnificient Edwardian buildings made of stone and marble, or a gleaming high rise in midtown Manhattan.</p> <p>In fact you’ll find it on the top floor of a former church and nightclub in a South London neighbourhood.</p> <p>Its unexpected characteristics don’t end there - from the curriculum design to the class size, the mentors to the learning outcomes.</p> <p>It’s called the School of Communication Arts, and its Dean is Marc Lewis.</p> <p>In this entertaining and enlightening conversation, we talk about Marc’s personal journey from comedy clubs and tech startups to the world of education, coming back from a mental health crisis, and what it means to find your Telos.</p> <p>And there is a little bit of swearing, so listener discretion is advised.</p> <p><br></p> <p><strong>Episode overview</strong></p> <p>03:00 Marc's origin story - from stealing car radios, to copywriting and comedy clubs</p> <p>17:00 Selling a company, and finding Telos</p> <p>23:00 SCA v.10</p> <p>27:00 How v2.0 got going in 2010, and being equipped for diversity</p> <p>35:00 Inside the curriculum Wiki</p> <p>42:00 Customizing learning design</p> <p>51:00 AI, technology...and why didn't cover it in this episode</p> <p><br></p> <p><br></p> <p><strong>About Marc</strong></p> <p>Marc Lewis was a scholarship student at SCA when it last existed in the 1990s. He left to work for Leo Burnett as a writer, but ended up creating technology companies.</p> <p>Marc’s start-ups created over £50m in shareholder value. but he fell out of love with money and wanted to do something more meaningful. A heart-to- heart conversation with Sir John Hegarty and Rory Sutherland led to the re-opening of SCA in 2010. John and Rory became founding Governors.</p> <p>Marc runs the SCA learning experience. If he’s not in SCA, then he’s teaching at a Chinese or a French ad school, or out bringing live briefs into the classroom.</p>