<p>In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency&nbsp;<a href="https://18sixty.uk/" rel="noopener noreferrer" target="_blank">18Sixty</a>, Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth.</p><br><p>The British Heart Foundation's most recent financial results showed the&nbsp;charity generated £108.4m from legacies, while its other fundraising efforts raised £58.2m, a 22% increase on the previous year. </p><br><p>Current president of Women in Advertising Communications Leadership (WACL), Sadler also shares her priorities for the year and how the industry can do better on equality.</p><br><p>Extra reading: </p><ul><li><a href="https://wacl.info/campaigning/50-ceo-playbook/" rel="noopener noreferrer" target="_blank">WACL 50% CEO Playbook</a></li><li>British Heart Foundation's <a href="https://www.marketingweek.com/british-heart-foundation-marketing-record-breaking/" rel="noopener noreferrer" target="_blank">2024/25 financial results</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>