To stay relevant, retailers are turning their brick-and-mortar storefronts into experience immersion tools.  Today we’re joined by Howard Tiersky, Founder & CEO of FROM, the digital transformation agency and author of Winning Digital Customers: The Antidote to Irrelevance.  Listen along as we discuss how retailers can leverage digital to provide a greater customer experience and value proposition to the consumer; how legacy retailers are adapting to compete with digitally native brands; and why organizations may resist change