The Kate Show

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level.📌 Timestamps:0:00 Introduction and Overview: 4 Marketing Must-Do’s for Interior Designers2:47 Rethink Your Social Media7:08 Rethink your Google Ads8:24 Email Marketing: One of the Best ROI of All Digital Marketing9:37 SEO and AIO: Real Ways to Get More Clients12:45 SEO & AIO: What Works for the Home Industry14:35 Essential 2026 Marketing Tasks: Website Optimization 17:56 Blogging: Quality Over Quantity 18:57 Email Marketing: Consistency and Relevance 21:24 The Socialite App: A Solution for Streamlined Marketing

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and targeting the right service-and-location keywords, you can transform your website into a steady source of organic leads—without relying on expensive ads or outdated marketing tactics.Resources:👉 Download our marketing app to easily create blog and newsletter content on-the-go: www.socialitevault.com📌 Timestamps:0:00 Introduction: Interior Design Keywords for SEO + AIO Made Easy02:14 Addressing Client Fear 03:09 How to Reframing Your Services06:36 Good Keywords for Interior Design SEO (and AIO)09:20 How to Optimize a Webpage for a Specific Keyword12:52 FAQ: How Do I Find Keywords for My Interior Design Website?14:00 FAQ: How Do I Get Interior Design Clients When No One Is Reaching Out or When Leads Are Ghosting Me?14:21 FAQ: Do I Need to Change My Interior Design Services if I’m Not Getting Clients?15:00 FAQ: How Do I Get ChatGPT to Send Me Potential Interior Design Clients?15:26 FAQ: How Do I Know if My Website Is Optimized for Google and AI Search?

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.Resources👉 Get the Socialite marketing app for your business: www.socialitevault.com📌 Timestamps 0:00 Introduction to the High Point Market Recap4:33 The Girl Boss Era and Its Impact8:44 Balancing Business and Family11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance14:10 The True Marker of Success23:42 Personal Reflections and Business Identity29:46 Post-Panel Reflections and Final Thoughts

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know...Resources👉 Get email marketing and blog posts for your business: www.socialitevault.com👉 Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers📌 Timestamps0:00 Introduction: Optimizing Interior Design Websites for AI1:00 What is AIO (Artificial Intelligence Optimization)?02:04 Do Interior Designers Need AIO?02:30 What Is EEAT and How Does It Relate to My Website SEO /AIO?04:20 Website SEO Best Practices for AI Optimization 07:36 Detailed Service Page With Pricing10:17 Your Blog Posts AI Must-Haves11:40 How to Know if Your Site Ranks Well on ChatGPT and Other AI Platforms

After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces.This one-hour panel is your invitation to get out of your own head by thinking bigger and more unconventionally about your design or staging business. Each woman on this panel did something out-of-the-norm to get where she is today, me included, and this is your choice to join us in being wildly, confidently different in the way you run and scale your business.Join me at HPMKT25 on October 25th for a panel discussion about business growth, mindset, and marketing. Click here: www.highpointmarket.org/event_details_modal/7db93502-e5e4-4503-8897-c509fcea0274Resources👉 Get email marketing and blog posts for your design, organizing, staging, or window treatment business: www.socialitevault.com👉Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designersTimestamps0:00 Introduction & High Point Market Panel Announcement02:05 Reflections on Charlie Kirk's Assassination05:58 My Entrepreneurial Journey11:35 Mindset and Business Growth15:45 Introduction of Socialite Vault and AI Integration19:11 Personal Update: Maternity Leave and Family Life