This podcast interview focuses on the entrepreneurial journey to build deep vertical business solutions that deliver 10x value for every 1x in price charged. My guest is Dan Uyemura, CEO of Pushpress.

Dan has had an entrepreneurial spirit from a young age. He was a Dot-com era pioneer: During college, he founded Mixture.com, a platform that was ahead of its time and preceded social media giants like Myspace. 

After working in tech, including a stint at Myspace, he made a dramatic career pivot by opening his own CrossFit gym. 

He quickly got frustrated with the poor software options available for gym management.

So in January 2012, he leveraged his tech background to create PushPress and rebel against manual paperwork and complicated, overpriced software.

Their mission: to make gym management
 the easiest part of starting a fitness business. 

And this inspired me, and hence I invited Dan to my podcast. We explore his journey from MySpace coder to gym owner to software entrepreneur. Dan shares his insights on what it takes to create a competitive advantage that's hard to beat. He elaborates on empathy-driven support, value-based pricing, and the "layer cake" approach that makes his SaaS products invaluable. He emphasizes the importance of focusing on customer value over traditional SaaS metrics and shares innovative strategies to outmaneuver competitors. Last but not least, he shares his data-driven decision-making framework and lessons on team building. 

Here's one of his quotes

"Money is an output. It's the result of energy spent somewhere else. So the problem is, a lot of people build those businesses around money. How do I make more money? How do I generate more money? How do I increase my top line? Or bottom line? The reality is that's an output, and you can never affect an output. You can only affect the input. And the input is the order of magnitude and the sheer volume of value you provide to customers. That's what you got to focus on."

During this interview, you will learn four things:

1. How he's tuning his product strategy to grow a highly defensible position against competitors.
2. His framework for building conviction and speeding up decision-making in feature development
3. How he overcame the balancing act of horizontal feature breadth with vertical depth improvements
4. His approach to innovating pricing models to outmaneuver competitors and accelerate growth.

For more information about the guest from this week:

• Dan Uyemura
• Website: Pushpress

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