<p>This book names people who I knew or knew of in Silicon Valley. It is a reaction to the author's time at Kleiner Perkins Caulfield and Byers. He was part of the team that financed Google and co-founded Drugstore.com during the dot-com frenzy. He was actively involved with Jeff Bezos at Amazon. The prevailing wisdom was simple: raise as much capital as possible, scale at breakneck speed, and worry about profitability later. </p><p>At the heart of the book is the Evergreen model, a philosophy of building companies that last “and last and last.” Whorton outlines the Evergreen 7Ps® framework, which includes:</p><p><br></p><p>• Purpose: A mission beyond personal wealth creation.</p><p>• Perseverance: Commitment to long-term endurance.</p><p>• People First: Prioritizing employees, customers, and communities.</p><p>• Profitability: Growth funded through cash flow, not endless rounds of dilution.</p><p>• Private: Freedom from public market pressures.</p><p>• Pacience: A deliberate pace, resisting the frenzy of blitzscaling.</p><p>• Philosophy: A values-driven approach to leadership</p><p>Reject the false binary. You don’t have to choose between hypergrowth or irrelevance. Many founders feel pressured to pursue VC funding even when their business fundamentals don’t align. Evergreen offers a viable third path.</p><p>--------------</p><p>**Real Estate Espresso Podcast:**<br> Spotify: [The Real Estate Espresso Podcast](<a href="https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1" target="_blank">https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1</a>) <br> iTunes: [The Real Estate Espresso Podcast](<a href="https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613" target="_blank">https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613</a>) <br> Website: [<a href="http://www.victorjm.com/" target="_blank">www.victorjm.com</a>](<a href="http://www.victorjm.com/" target="_blank">http://www.victorjm.com</a>) <br> LinkedIn: [Victor Menasce](<a href="http://www.linkedin.com/in/vmenasce" target="_blank">http://www.linkedin.com/in/vmenasce</a>) <br> YouTube: [The Real Estate Espresso Podcast](<a href="http://www.youtube.com/@victorjmenasce6734" target="_blank">http://www.youtube.com/@victorjmenasce6734</a>) <br> Facebook: [<a href="http://www.facebook.com/realestateespresso%5D(http://www.facebook.com/realestateespresso)" target="_blank">www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)</a> <br> Email: [<a href="mailto:
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