Artificial intelligence is rapidly transforming how medical spas attract and convert new patients—but most marketing strategies still focus on the very end of the buying journey. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch speaks with Rick Brown, co-founder and CEO of MarketStorm, and Krista Stevenson, head of business development, about how their company and other AI tools are changing the way businesses identify and influence consumers long before they start searching. The discussion includes:   What the “Messy Middle” means for medical spa marketing Why most advertising budgets focus too late in the patient decision journey How AI can identify potential patients before they start searching The role of predictive data in modern marketing strategies Why brand awareness early in the decision process matters How med spas can expand beyond social media marketing