Where does innovation come from? In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also preview Dr. Dayan's upcoming keynote presentation at the Medical Spa Show 2026. Discussion points include: The Creative Power of Necessity Industry Evolution The Social and Neurological Aspects of Beauty How the XOMD Skincare Brand Was Created Respecting History