How does a medical aesthetic practice scale to a nation-wide brand without sacrificing quality or values?
In this episode of Medical Spa Insider, Alex Thiersch sits down with Jen Seisler, COO of SkinSpirit and George Baxter-Holder, VP of Talent Development, for a conversation about growth, training and leadership in medical aesthetics.
Recorded at AmSpa’s new training center ahead of a hands-on cadaver lab with the Academy for Injection Anatomy, the discussion explores how SkinSpirit has grown from a single clinic in Palo Alto to more than 60 locations while maintaining a strong culture of safety, education and provider-first leadership. Discussion points include:

Why cadaver anatomy training should become a minimum standard for injectors
The provider-first strategy behind SkinSpirit’s expansion
How culture and training reduce turnover in aesthetic practices
Why responsible growth matters more than rapid scaling
How corporate partnerships are helping legitimize medical aesthetics
Why safety and trust remain the industry’s true North Star

Medical Spa Insider

American Med Spa Association - AmSpa

Training, Culture, and Scaling Done Right

MAR 4, 202630 MIN
Medical Spa Insider

Training, Culture, and Scaling Done Right

MAR 4, 202630 MIN

Description

How does a medical aesthetic practice scale to a nation-wide brand without sacrificing quality or values? In this episode of Medical Spa Insider, Alex Thiersch sits down with Jen Seisler, COO of SkinSpirit and George Baxter-Holder, VP of Talent Development, for a conversation about growth, training and leadership in medical aesthetics. Recorded at AmSpa’s new training center ahead of a hands-on cadaver lab with the Academy for Injection Anatomy, the discussion explores how SkinSpirit has grown from a single clinic in Palo Alto to more than 60 locations while maintaining a strong culture of safety, education and provider-first leadership. Discussion points include: Why cadaver anatomy training should become a minimum standard for injectors The provider-first strategy behind SkinSpirit’s expansion How culture and training reduce turnover in aesthetic practices Why responsible growth matters more than rapid scaling How corporate partnerships are helping legitimize medical aesthetics Why safety and trust remain the industry’s true North Star