In this exciting episode of Love Stories Radio, host Rachel Jo Silver, Founder of Love Stories TV and GM of Media at David’s Bridal, sits down with Amy Carr, Chief Marketing & Digital Officer at ThirdLove, to celebrate a major moment: ThirdLove is now available at David’s Bridal.
Rachel and Amy dive into the story behind the new partnership, the surprising way their brands connected, and why this collaboration is such a big deal for modern brides. Amy shares her journey from finance to fashion and beauty to intimate apparel, her secret to building best-in-class marketing teams, and how ThirdLove is redefining comfort and fit for women of all shapes and stages.
They talk about everything from the launch of ThirdLove’s game-changing strapless bras to their innovative, size-inclusive approach (hello, half cups!) to the importance of temperature-regulating undergarments for wedding season and beyond. Amy also shares career advice, real talk on startup life, and the viral bra fit tip everyone needs to hear.
TOPICS INCLUDE:
- How David’s Bridal and ThirdLove are bringing size inclusivity to the forefront
- Why ThirdLove’s “extreme fit” mission makes it perfect for weddings
- The email that led to this big-time brand partnership
- Strapless bras, half-cups, and the undergarments brides really need
- How ThirdLove is tackling hot flashes with volcanic ash (yes, really)
- The difference between marketing beauty vs. fashion—and how it impacts UGC
- Amy’s career journey from CPA to CMO
- Advice for young marketers: Build your toolbox and do hard things