In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Ari Mizrachi, Senior Vice President and Head of North America Business for Tangam Systems, to explore how data-driven intelligence is transforming the casino floor. Together, they dive into why Ari was drawn to Tangam's mission, how the company is bridging the gap between operations and marketing, and the ways their technology brings science to an industry long driven by instinct. From optimizing table games to adapting layouts based on player behavior, this conversation uncovers how Tangam empowers operators to make smarter decisions, elevate the player experience, and ultimately maximize revenue. Topics Discussed: - Ari's background in the casino space - What attracted Ari to Tangam systems - What problem Tangam Systems solves for operators - How Tangam systems bring operations and marketing together using data - Using data to determine optimization and make decisions that ultimately maximize revenue - Changing the floor to accommodate customer behaviors and trends to create a better experience for them - What results do casinos see after using Tangam Systems - How 'Real-Time' is Tangam Systems - TYM or Table Yield Management - What is SODA - Slot Optimization - How marketing gets value from Tangam Systems Data - Tangam Systems' onboarding time - Looking ahead 3-5 years - Crossover trend