<description>This week, host Aaron sits down with James Klein, a true veteran of the supplement industry who’s been shaping the space for over 25 years. From the early days of garage operations and bodybuilder-backed brands, to today's landscape dominated by eCommerce giants and stringent compliance requirements, James Klein shares a candid insider perspective on how regulation, technology, and consumer trust have transformed the supplement market.

In this episode, you’ll learn how the birth of eCommerce upended traditional retail, why compliance is now as much about payment processors as government agencies, and what pitfalls and opportunities await founders entering the crowded supplement arena. James Klein breaks down the process of launching a brand from scratch, sheds light on marketing claims that drive him crazy, and offers real talk on what science actually matters for consumers. Whether you’re a seasoned operator or just supplement-curious, this episode is packed with hard-won insights, industry trends, and practical advice for building a standout brand in 2025 and beyond.</description>

This week, host Aaron sits down with James Klein,…

This week, host Aaron sits down with James Klein, a true veteran of the supplement industry who’s been shaping the space for over 25 years. From the early days of garage operations and bodybuilder-backed brands, to today's landscape dominated by eCommerce giants and stringent compliance requirements, James Klein shares a candid insider perspective on how regulation, technology, and consumer trust have transformed the supplement market.

In this episode, you’ll learn how the birth of eCommerce upended traditional retail, why compliance is now as much about payment processors as government agencies, and what pitfalls and opportunities await founders entering the crowded supplement arena. James Klein breaks down the process of launching a brand from scratch, sheds light on marketing claims that drive him crazy, and offers real talk on what science actually matters for consumers. Whether you’re a seasoned operator or just supplement-curious, this episode is packed with hard-won insights, industry trends, and practical advice for building a standout brand in 2025 and beyond.

What It Takes to Launch and Scale a Supplement Brand  with James Klein

<description>In this episode, Aaron and Nathan dive deep into the fascinating world of supplements, spotlighting a true disruptor in the probiotic space: Seed. Known for its research-driven approach, Seed has transformed a crowded wellness category by prioritizing science over hype, building its brand on education and clinical validation rather than marketing gimmicks.</description>

In this episode, Aaron and Nathan dive deep into …

In this episode, Aaron and Nathan dive deep into the fascinating world of supplements, spotlighting a true disruptor in the probiotic space: Seed. Known for its research-driven approach, Seed has transformed a crowded wellness category by prioritizing science over hype, building its brand on education and clinical validation rather than marketing gimmicks.

Biotech or Supplement Brand? The Strategic Playbook Behind Seed Health’s Massive Growth

<description>In this episode, hosts Nathan and Aaron dive deep into the rise of Gruns—the supplement brand shaking up the greens category with their innovative gummy format. You'll hear how founder Chad Janis blended his experience in venture capital with cutting-edge supply chain know-how to transform a simple insight (everyone prefers gummies over powders or pills) into a $100 million powerhouse in record time. From the evolution of gummy manufacturing and the hurdles of bringing a high-active, low-sugar supplement to market, to the challenges of rapid retail expansion and fierce industry competition, this episode is packed with lessons for aspiring founders and product innovators. Plus, you’ll get some fun background on the German roots of the brand’s name, the cultural evolution of gummies, and predictions for what’s next in the supplement world. Get ready for candid insights, actionable takeaways, and a fresh perspective on what it takes to build—and disrupt—an industry.</description>

In this episode, hosts Nathan and Aaron dive deep…

In this episode, hosts Nathan and Aaron dive deep into the rise of Gruns—the supplement brand shaking up the greens category with their innovative gummy format. You'll hear how founder Chad Janis blended his experience in venture capital with cutting-edge supply chain know-how to transform a simple insight (everyone prefers gummies over powders or pills) into a $100 million powerhouse in record time. From the evolution of gummy manufacturing and the hurdles of bringing a high-active, low-sugar supplement to market, to the challenges of rapid retail expansion and fierce industry competition, this episode is packed with lessons for aspiring founders and product innovators. Plus, you’ll get some fun background on the German roots of the brand’s name, the cultural evolution of gummies, and predictions for what’s next in the supplement world. Get ready for candid insights, actionable takeaways, and a fresh perspective on what it takes to build—and disrupt—an industry.

How Chad Janis Built Gruns Into a $100M Supplement Brand

<description>n today’s episode, host Aaron Alpeter sits down with Neil Twa, founder and CEO of Voltage Holdings and host of the High Voltage Business Builders Podcast. With nearly two decades spent building, scaling, and successfully exiting Amazon FBA businesses, Neil Twa brings a wealth of knowledge right to the intersection of Amazon’s powerful infrastructure and entrepreneurial ambition.

You’ll hear how Amazon—and the entire ecommerce landscape—has evolved, why Amazon is still one of the smartest platforms for incubating new brands, and why the future belongs to those who can think “direct to machine” in an agentic AI world. Neil Twa shares his playbook for finding high-potential products, building moats around your brand, and scaling up to exit, including real stories from his own portfolio.</description>

n today’s episode, host Aaron Alpeter sits down w…

n today’s episode, host Aaron Alpeter sits down with Neil Twa, founder and CEO of Voltage Holdings and host of the High Voltage Business Builders Podcast. With nearly two decades spent building, scaling, and successfully exiting Amazon FBA businesses, Neil Twa brings a wealth of knowledge right to the intersection of Amazon’s powerful infrastructure and entrepreneurial ambition.

You’ll hear how Amazon—and the entire ecommerce landscape—has evolved, why Amazon is still one of the smartest platforms for incubating new brands, and why the future belongs to those who can think “direct to machine” in an agentic AI world. Neil Twa shares his playbook for finding high-potential products, building moats around your brand, and scaling up to exit, including real stories from his own portfolio.

Building Amazon Brands for Acquisition: Insights from Neil Twa

<description>Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.</description>

Aaron and Nathan reveal how Bloom Nutrition went …

Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.

Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!

Ecommerce on Tap by Sourcify and Izba Consulting

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