Be There in Five

This week, Sami Sage is back on the podcast (friend and co-founder of Betches Media), and she and Kate meander through a variety of topics, like searching for purpose in your 20s, Hermes/Birkin appointment culture, the democracy debacle, their fav d...

This week, we're deep diving PepsiCo's $1.95 billion acquisition of the prebiotic soda brand Poppi, discussing the shift towards health-conscious beverages and their potentially misleading claims, and digging into influencer-adjacent beverage drama like cheater brands, "vending machine gate" and rumors about if the investments of Alex Cooper and Alix Earle in beverage companies have something to do with their public falling out (and Alix being "dropped" from the Unwell network). This deep dive touches on many topics: the broader trends in the beverage industry, influencer culture, the "Health Halo Effect" of unregulated better-for-you sodas, and, most importantly, the power of branding. Enjoy!00:00 Intro03:27 The Evolution of Poppi's Branding06:00 The Rise and Valuation of Poppi30:50 The Health Halo Effect38:38 The Rise of Functional Beverages41:22 The OliPop and Poppi Rivalry48:05 Vending Machine Gate01:03:16 Celebrity Investors in Poppi and Other Bevs01:16:35 Alex/Alix, Unwell Network, and Influencer PodcastsOrder Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Take control of your hormonal health with Allara Health. Visit allarahealth.com/BETHEREINFIVE (https://www.google.com/url?q=http://allarahealth.com/BETHEREINFIVE&sa=D&source=calendar&ust=1742995169572607&usg=AOvVaw3ll8ht_pRMoItN739NP7P8) to get your personalized treatment plan and see if Allara is right for you. With insurance, you can get started with Allara Health for as little as $0. Experience Allara Health’s expert, compassionate care today. Visit allarahealth.com/BETHEREINFIVE (https://www.google.com/url?q=http://allarahealth.com/BETHEREINFIVE&sa=D&source=calendar&ust=1742995169572607&usg=AOvVaw3ll8ht_pRMoItN739NP7P8) to get started. Copays may apply. See allarahealth.com/promo (https://www.google.com/url?q=http://allarahealth.com/promo&sa=D&source=calendar&ust=1742995169572607&usg=AOvVaw3Wq6zamOoIiWW_rKu9In8l) for full terms and conditions.Because amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order through the end of March. Just go to loveamika.com/bethereinfive (https://www.google.com/url?q=http://loveamika.com/bethereinfive&sa=D&source=calendar&ust=1742995169572607&usg=AOvVaw2Uq3fa4Y6yBlQcJ8h93tE5) and use code BETHEREINFIVE at checkout.

This week, Kate reviews Meghan Markle (Sussex?)'s new show: With Love, Meghan. Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Because Amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order through the end of March. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.

This week, Kate is joined by the Pop Apologists, sisters Lauren Atkinson and Chandler Bledsoe to discuss a variety of pop culture-adjacent topics, e.g., their fascination with Mormonism in media, the Lisa Barlow paradox, the rise of Salt Lake City as a cultural moment, and how growing up in a conservative environment shaped their reality TV obsession. After that, the trio unpacks the Meghan Markle discourse, the internet's obsession with Kate Middleton’s whereabouts in 2024, and what really went down during the height of the royal conspiracy rabbit hole that briefly took over their life. Plus, the moral dilemma of running a gossip podcast in the digital age, Taylor Swift’s style choices, and why every millennial woman’s 2008 iPod playlist was basically a personality test. Somewhere in there, they also reminisce about their most unhinged heartbreak antics, from fake Facebook boyfriends to the universal fantasy of running into your ex looking hotter than ever. Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here!Text or leave a voicemail for Kate at 775-HEY-BETH!Because amika loves Be There in Five listeners as much as we love them, they’re giving you a one-time use code for 20% off your first order. Just go to loveamika.com/bethereinfive and use code BETHEREINFIVE at checkout.We have a special deal for our audience: Get your first visit for only five dollars at Apostrophe.com/BETHEREINFIVE (https://www.google.com/url?q=http://Apostrophe.com/BETHEREINFIVE&sa=D&source=calendar&ust=1740937727359034&usg=AOvVaw3SeyauuFdBWM0K0wHVjejc) when you use our code: BETHEREINFIVE. That’s a savings of fifteen dollars! This code is only available to our listeners. To get started, just go to Apostrophe.com/BETHEREINFIVE and click Get Started, then use our code BETHEREINFIVE at sign up and you’ll get your first visit for only five dollars! Thank you Apostrophe for sponsoring this episode.Stress less, sleep more, and live better with Calm. For listeners of our show, Calm is offering an exclusive offer of 40% off a Calm Premium Subscription at calm.com/BETHEREINFIVE. Go to calm.com/BETHEREINFIVE for 40% off unlimited access to Calm’s entire library.You’re going to love Hungryroot as much as I do. Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive (https://www.google.com/url?q=http://Hungryroot.com/bethereinfive&sa=D&source=calendar&ust=1740937727359034&usg=AOvVaw0r2L57jA4XLbFfD0D6BtBa) and use code bethereinfive. That’s Hungryroot.com/bethereinfive, code bethereinfive to get 40% off your first box and a free item of your choice for life.Start HyaCera to support your glow without compromising on clean science.

This week, Kate welcomes Chelsea Anderson, the creator behind viral Instagram and TikTok accounts (@chelsea_explains and @chelseaexplainsitall, respectively). Chelsea shares some of the tips that contributed to her meteoric rise, like clever hacks and insights for parents and babysitters alike—and how this is actually not all that related to her day job. They delve into her unique ability to remember childhood thoughts and feelings, which helps her create engaging content for kids. She shares some of her hacks on air, including dealing with bedtime routines and how to soothe kids' tantrums. They also talk shop as crafters, rank TS albums, and other classic millennial childhood nostalgia that helps shape Chelsea’s outlook, and how her intentional yet easy ideas come to life, from her babysitting hacks to gift-giving and party-hosting. Enjoy!Order Kate's NYT Bestselling book, One in a Millennial here (https://www.google.com/url?q=https://static.macmillan.com/static/smp/one-in-a-millenial/&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw3lSTD10BT9mU2kZJ3lk9e2) (now in paperback!)Text or leave a voicemail for Kate at 775-HEY-BETH!Get 40% off your purchase at cozyearth.com/BETHEREINFIVE (https://www.google.com/url?q=http://cozyearth.com/BETHEREINFIVE&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw2WvqpKO4BZjOVMxLCuSnya) or use my code BETHEREINFIVE. When you check out, if you see a post-purchase survey, let them know you heard about it right here. Don’t wait comfort like this is calling your name. Stay Cozy All Winter Long with Cozy Earth.You’re going to love Hungryroot as much as I do. Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive (https://www.google.com/url?q=http://Hungryroot.com/bethereinfive&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw06D2g2hPeMY30v-x6VZVnc) and use code bethereinfive. That’s Hungryroot.com/bethereinfive (https://www.google.com/url?q=http://Hungryroot.com/bethereinfive&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw06D2g2hPeMY30v-x6VZVnc), code bethereinfive to get 40% off your first box and a free item of your choice for life. Embrace your ritual with extraordinary hydration from Liquid I.V. Get 20% off your first order of Liquid I.V. when you go to LIQUID-IV.COM (https://www.google.com/url?q=http://LIQUID-IV.COM&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw18Eg_SSfveEdUZqrOBF1ST) and use code BETHEREINFIVE at checkout. That’s 20% off your first order when you shop better hydration today using promo code BETHEREINFIVE at LIQUID-IV.COM (https://www.google.com/url?q=http://LIQUID-IV.COM&sa=D&source=calendar&ust=1740598049573674&usg=AOvVaw18Eg_SSfveEdUZqrOBF1ST).Treat yourself to clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners.