From campaign to context: How AI is reshaping marketing
OCT 17, 202513 MIN
From campaign to context: How AI is reshaping marketing
OCT 17, 202513 MIN
Description
In this special episode of Stay Cognizant, Cognizant CMO Thea Hayden and Rob Bloom of Aston Martin Aramco discuss how AI is moving marketing from a campaign-based model to a context-based one.
