"The thing that I love about audio is that...it's really intimate."
ABC journalist Jo Lauder says audio can be really effective in transporting the listener to a particular time and place. She explains how she goes about planning different types of audio pieces, whether for Triple J's Hack or long-form narrative podcasts like Saving the Franklin. She says it is crucial to engage the listener right from the start.
"You grab them with the curiosity. You just have to really hook someone in so they want to find out what's going on."
