I just got back from ASOTU CON. Six to seven hundred people in Hanover, Maryland, and every major outlet in the retail auto industry was there too. Three days of content, connection, and of course, a lot of talk about AI.As I took a few days to digest what just happened, some themes began to emerge.We have a couple of neot signs in our office that have been up for about seven years. One says "Connection Agency." One says "Make It Meaningful." I put those up when I was running my creative agency, Congruent (now called "More Than Cars Creative", long before ASOTU, long before More Than Cars, long before any of this.I walked back in after the event and looked at those signs and thought: "those aged really well."Because everything that was resonating at ASOTU CON, every post people made, every moment people are talking about, it was about the humans. Not the AI summit. Not the tech. The people.Meanwhile, the metaverse didn't age well. Zoom-only workplaces didn't age well. The CDP craze from 24 months ago didn't age well. They didn't age well because they were built on technology as the point, not the human.Now we have AI. Not that AI isn't real and powerful. It is. It does belong on a shelf in our took room,  just not the top shelf.Connection and meaning have been and will always belong the top shelf. That's what gets people out of bed. That's what carries you through hard times. That's what makes someone say "I see what you're building, and I want to be a part of it."Hundreds people showed up to our event not because of the tech we talked about. They showed up because of what we're building together.Pay attention to the humans around you. It's highly likely they'll be around longer than the latest tech. Pursue Clarity, Paul.Connect with me at www.pauljdaly.comCheck out the More Than Cars Movement here.