<description>&lt;p&gt;Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!&lt;/p&gt;
&lt;p&gt;But how cool would it be if your sales &amp;amp; marketing could race around the competition like a Lamborghini?&lt;/p&gt;
&lt;p&gt;In today's Stop Marketing Now episode &amp;nbsp;(the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when &amp;nbsp;you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.&lt;/p&gt;
</description>

Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales &amp; marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode &nbsp;(the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when &nbsp;you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.

E:59 - The 4 Gears Of Your Sales & Marketing

<description>&lt;p&gt;It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...&lt;/p&gt;
</description>

It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...

E: 58 - Stop the complexity (also known as your marketing)

<description>&lt;p&gt;Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.&lt;/p&gt;
</description>

Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.

E:57 - Wait... what? No automation for LinkedIn?

<description>&lt;p&gt;In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?&lt;/p&gt;
</description>

In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?

E:56 - Seeing vs. Believing and the science of magic

<description>&lt;p&gt;Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.&lt;/p&gt;
</description>

Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.

E55: If we are living in a video game, let's be more playful

Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences. 

Stop Marketing Now - with Tobin Slaven

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