</p> <p>Sima Vasa speaks with <a href="https://www.linkedin.com/in/meganpeitz/">Megan Peitz</a>, Founder and Owner of <a href="https://www.linkedin.com/company/numerious/">Numerious</a>. Megan shares her journey from math and statistics at Georgetown to building a powerhouse analytics consultancy, partnering directly with global product teams and empowering more leaders to make data-driven decisions. The episode covers Megan’s approach to advanced analytics, the foundations of Numerious, client partnership strategies and Megan’s commitment to transparency and teaching.</p> <p><strong>Key Takeaways:</strong></p> <p>00:00 Introduction.<br />03:28 Curiosity drives effective business problem-solving.<br />09:12 Teaching methodology builds client trust and adoption.<br />10:59 Choice-based research simulates real purchasing decisions.<br />15:19 AI tools require human context validation.<br />16:17 Statistical quality checks improve data reliability.<br />17:48 Smart planning upfront leads to stronger insights later.<br />21:50 The best insights come from collaboration, not hierarchy.<br />23:09 Leading projects for major brands fuels future impact.</p> <p><strong>Resources Mentioned:</strong></p> <p><a href="https://www.directionsgroup.com/"><a href="http://www.numerious.com">Numerious &#124; Website</a></a></p> </p> <p>Thanks for listening to the “Data Gurus” podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.</p> <p>#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech</p>