We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of The Art of SEO, the host of the Marketing Speak podcast, and widely respected for his ability to spot what is quietly holding businesses back.In this episode, we zero in on YouTube and why it still matters far more than most authors think. Stephan breaks down why YouTube remains one of the most powerful discovery platforms in the world, how attention and curiosity actually work, and why strategy and quality consistently outperform posting volume. We talk about crafting hooks that stop the scroll, shaping story arcs that keep people watching, using Shorts without burning out, and why thumbnails and titles are often the most overlooked growth lever. We also explore how authors can experiment across platforms, when AI helps versus when it hurts, and how to use it transparently without eroding trust.This episode cuts through the noise around YouTube and brings the focus back to strategy, intention, doing fewer things better, and a lot less guesswork.Check out Stephan’s book here: <a href='https://a.co/d/ciHClX9'>https://a.co/d/ciHClX9</a>For those interested in connecting directly with Stephan, you can apply for a private complimentary consultation at <a href='http://stephanspencer.com/contact'>stephanspencer.com/contact</a>.— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: <a href='https://getshelflife.com/category/newsletter/'>https://getshelflife.com/category/newsletter/</a> Head to our new website for more content and updates.: <a href='https://getshelflife.com/'>www.getshelflife.com</a> If you&apos;re interested in connecting further or have any questions, feel free to email me at <a href='mailto:Alex@getshelflife.com'>Alex@getshelflife.com</a>

<description>&lt;p&gt;We’re back with &lt;b&gt;Stephan Spencer&lt;/b&gt;, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of &lt;b&gt;&lt;em&gt;The Art of SEO&lt;/em&gt;&lt;/b&gt;, the host of the &lt;b&gt;&lt;em&gt;Marketing Speak&lt;/em&gt;&lt;/b&gt; podcast, and widely respected for his ability to spot what is quietly holding businesses back.&lt;/p&gt;&lt;p&gt;In this episode, we zero in on YouTube and why it still matters far more than most authors think. Stephan breaks down why YouTube remains one of the most powerful discovery platforms in the world, how attention and curiosity actually work, and why strategy and quality consistently outperform posting volume. We talk about crafting hooks that stop the scroll, shaping story arcs that keep people watching, using Shorts without burning out, and why thumbnails and titles are often the most overlooked growth lever. We also explore how authors can experiment across platforms, when AI helps versus when it hurts, and how to use it transparently without eroding trust.&lt;/p&gt;&lt;p&gt;This episode cuts through the noise around YouTube and brings the focus back to strategy, intention, doing fewer things better, and a lot less guesswork.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Check out Stephan’s book here&lt;/b&gt;: &lt;a href='https://a.co/d/ciHClX9'&gt;https://a.co/d/ciHClX9&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For those interested in connecting directly with &lt;b&gt;Stephan&lt;/b&gt;, you can apply for a private complimentary consultation at &lt;a href='http://stephanspencer.com/contact'&gt;stephanspencer.com/contact&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/category/newsletter/'&gt;&lt;b&gt;https://getshelflife.com/category/newsletter/&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Head to our new website for more content and updates.:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/'&gt;&lt;b&gt;www.getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you&amp;apos;re interested in connecting further or have any questions, feel free to email me at&lt;b&gt; &lt;/b&gt;&lt;a href='mailto:Alex@getshelflife.com'&gt;&lt;b&gt;Alex@getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of The Art of SEO, the host of the Marketing Speak podcast, and widely respected for his ability to spot what is quietly holding businesses back. In this episode, we zero in on YouTube and why it still mat...

BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel, Volvo, Best Buy and many others strengthen their online visibility and build SEO strategies that actually move the needle. His book The Art of SEO is considered required reading across the industry, and Stephan is widely recognized for spotting the gaps, mistakes, and missed opportunities that cost businesses real revenue.In this episode, Stephan and I dive deep into the new landscape of search and discovery. We talk about AIO or AI Overviews optimization, how Google and LLMs are reshaping what it means to show up online, and why citations are becoming just as important as links. Stephan walks through the exact tools he uses to measure LLM visibility, the importance of schema and site architecture, and why authors should treat their book website as a separate strategic asset. We also explore digital PR, how to build real authority the LLMs can trust, and why so much of the internet is already AI generated. From query fan outs to the dead internet theory to the prediction that websites themselves may eventually fade away, Stephan brings clarity to a world that is changing faster than most people realize. It is a practical and eye opening look at how authors, creators and businesses can stay visible in an era where AI does the searching for us.If the future of the internet is becoming harder to trust, then the people who understand how to stay credible in a synthetic world are the ones who will keep winning online. Check out Stephan’s book here: <a href='https://a.co/d/ciHClX9'>https://a.co/d/ciHClX9</a>For those interested in connecting directly with Stephan, you can apply for a private complimentary consultation at <a href='http://stephanspencer.com/contact'>stephanspencer.com/contact</a>.— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: <a href='https://getshelflife.com/category/newsletter/'>https://getshelflife.com/category/newsletter/</a> Head to our new website for more content and updates.: <a href='https://getshelflife.com/'>www.getshelflife.com</a> If you&apos;re interested in connecting further or have any questions, feel free to email me at <a href='mailto:Alex@getshelflife.com'>Alex@getshelflife.com</a>

<description>&lt;p&gt;Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. &lt;b&gt;Stephan Spencer&lt;/b&gt; is a top SEO consultant, bestselling author, and the host of the long-running &lt;b&gt;Marketing Speak&lt;/b&gt; podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel, Volvo, Best Buy and many others strengthen their online visibility and build SEO strategies that actually move the needle. His book &lt;b&gt;The Art of SEO&lt;/b&gt; is considered required reading across the industry, and Stephan is widely recognized for spotting the gaps, mistakes, and missed opportunities that cost businesses real revenue.&lt;/p&gt;&lt;p&gt;In this episode, Stephan and I dive deep into the new landscape of search and discovery. We talk about AIO or AI Overviews optimization, how Google and LLMs are reshaping what it means to show up online, and why citations are becoming just as important as links. Stephan walks through the exact tools he uses to measure LLM visibility, the importance of schema and site architecture, and why authors should treat their book website as a separate strategic asset. We also explore digital PR, how to build real authority the LLMs can trust, and why so much of the internet is already AI generated. From query fan outs to the dead internet theory to the prediction that websites themselves may eventually fade away, Stephan brings clarity to a world that is changing faster than most people realize. It is a practical and eye opening look at how authors, creators and businesses can stay visible in an era where AI does the searching for us.&lt;/p&gt;&lt;p&gt;If the future of the internet is becoming harder to trust, then the people who understand how to stay credible in a synthetic world are the ones who will keep winning online. &lt;/p&gt;&lt;p&gt;Check out Stephan’s book here: &lt;a href='https://a.co/d/ciHClX9'&gt;https://a.co/d/ciHClX9&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For those interested in connecting directly with Stephan, you can apply for a private complimentary consultation at &lt;a href='http://stephanspencer.com/contact'&gt;stephanspencer.com/contact&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/category/newsletter/'&gt;&lt;b&gt;https://getshelflife.com/category/newsletter/&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Head to our new website for more content and updates.:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/'&gt;&lt;b&gt;www.getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you&amp;apos;re interested in connecting further or have any questions, feel free to email me at&lt;b&gt; &lt;/b&gt;&lt;a href='mailto:Alex@getshelflife.com'&gt;&lt;b&gt;Alex@getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel, Volvo, Best Buy and many others strengthen their online visibility and build SEO strategies that actually move the needle. His book The Art of SEO is considered required readi...

BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences around the world, delivering more than a hundred keynotes each year to TEDx stages, Fortune 500 companies, and government organizations.In this conversation, Thomas looks back on the twenty years he wrote without ever being published, the rejection letters he kept in binders, and the moment he realized he couldn’t stop creating even when no one was reading. He shares why he ultimately chose to self-publish Surrounded by Idiots after countless rejections, how those early copies found their way into readers’ hands, and the unexpected momentum that followed. Thomas also reflects on how his background shaped the way he explains behavior, why he writes for everyday people instead of academics, and what the polarizing title revealed about how people respond to ideas. He gives us a glimpse into the new concepts he’s exploring for his next book and why even people with the same personality “color” can feel so different from one another.Tune in for a conversation that takes you behind the scenes of one of the most remarkable self-publishing journeys today. Learn more about Thomas Erikson on his website here: <a href='http://www.surroundedbyidiots.com'>www.surroundedbyidiots.com</a>Check out the book, Surrounded By Idiots, here: <a href='https://a.co/d/4CCxMMQ'>https://a.co/d/4CCxMMQ</a> — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: <a href='https://getshelflife.com/category/newsletter/'>https://getshelflife.com/category/newsletter/</a> Head to our new website for more content and updates.: <a href='https://getshelflife.com/'>www.getshelflife.com</a> If you&apos;re interested in connecting further or have any questions, feel free to email me at <a href='mailto:Alex@getshelflife.com'>Alex@getshelflife.com</a>

<description>&lt;p&gt;In today’s episode, we welcome back &lt;b&gt;Thomas Erikson&lt;/b&gt;, the behaviorist and international bestselling author behind the global phenomenon &lt;b&gt;Surrounded by Idiots&lt;/b&gt;. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences around the world, delivering more than a hundred keynotes each year to TEDx stages, Fortune 500 companies, and government organizations.&lt;/p&gt;&lt;p&gt;In this conversation, Thomas looks back on the twenty years he wrote without ever being published, the rejection letters he kept in binders, and the moment he realized he couldn’t stop creating even when no one was reading. He shares why he ultimately chose to self-publish Surrounded by Idiots after countless rejections, how those early copies found their way into readers’ hands, and the unexpected momentum that followed. Thomas also reflects on how his background shaped the way he explains behavior, why he writes for everyday people instead of academics, and what the polarizing title revealed about how people respond to ideas. He gives us a glimpse into the new concepts he’s exploring for his next book and why even people with the same personality “color” can feel so different from one another.&lt;/p&gt;&lt;p&gt;Tune in for a conversation that takes you behind the scenes of one of the most remarkable self-publishing journeys today. &lt;/p&gt;&lt;p&gt;&lt;b&gt;Learn more about Thomas Erikson on his website here:&lt;/b&gt; &lt;a href='http://www.surroundedbyidiots.com'&gt;www.surroundedbyidiots.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Check out the book, Surrounded By Idiots&lt;/b&gt;, here: &lt;a href='https://a.co/d/4CCxMMQ'&gt;https://a.co/d/4CCxMMQ&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/category/newsletter/'&gt;&lt;b&gt;https://getshelflife.com/category/newsletter/&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Head to our new website for more content and updates.:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/'&gt;&lt;b&gt;www.getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you&amp;apos;re interested in connecting further or have any questions, feel free to email me at&lt;b&gt; &lt;/b&gt;&lt;a href='mailto:Alex@getshelflife.com'&gt;&lt;b&gt;Alex@getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences around the world, delivering more than a hundred keynotes each year to TEDx stages, Fortune 500 companies, and government organizations. In this conve...

BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by Bad Bosses, Surrounded by Setbacks, Surrounded by Narcissists, Surrounded by Energy Vampires, and Surrounded by Liars. With more than 12 million copies sold and translations in nearly seventy languages, Thomas has become one of the most recognized behavioral experts in the world. He delivers more than one hundred twenty talks each year, from TEDx stages to Fortune 500 companies and government organizations, helping leaders stop guessing and start truly understanding the people around them.In this episode, Thomas shares the real backstory behind Surrounded by Idiots, including the long stretch of rejections that only strengthened his belief in the idea. He breaks down the four color personalities red, yellow, green, and blue and opens up a conversation about why people behave the way they do, what we often misread in each other, and how small shifts in awareness can change the way we communicate. He even gets into the surprising ways our own biases shape how we interpret the people around us, often without realizing it.Tune in to a conversation that may change the way you read the people around you. You start to realize that what feels difficult is often just a different perspective, and watch your interactions begin to feel more grounded, clearer, and more intentional.Learn more about Thomas Erikson on his website here: <a href='http://www.surroundedbyidiots.com'>www.surroundedbyidiots.com</a>Check out the book, Surrounded By Idiots, here: <a href='https://a.co/d/4CCxMMQ'>https://a.co/d/4CCxMMQ</a> — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: <a href='https://getshelflife.com/category/newsletter/'>https://getshelflife.com/category/newsletter/</a> Head to our new website for more content and updates.: <a href='https://getshelflife.com/'>www.getshelflife.com</a> If you&apos;re interested in connecting further or have any questions, feel free to email me at <a href='mailto:Alex@getshelflife.com'>Alex@getshelflife.com</a>

<description>&lt;p&gt;Today, we’re joined by &lt;b&gt;Thomas Erikson&lt;/b&gt;, the highest-selling living Swedish author and the international bestseller behind &lt;b&gt;Surrounded by Idiots&lt;/b&gt;, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including &lt;b&gt;Surrounded by Psychopaths&lt;/b&gt;, &lt;b&gt;Surrounded by Bad Bosses&lt;/b&gt;, &lt;b&gt;Surrounded by Setbacks&lt;/b&gt;, &lt;b&gt;Surrounded by Narcissists&lt;/b&gt;, &lt;b&gt;Surrounded by Energy Vampires&lt;/b&gt;, and &lt;b&gt;Surrounded by Liars&lt;/b&gt;. With more than &lt;b&gt;12 million&lt;/b&gt; copies sold and translations in nearly seventy languages, Thomas has become one of the most recognized behavioral experts in the world. He delivers more than one hundred twenty talks each year, from TEDx stages to Fortune 500 companies and government organizations, helping leaders stop guessing and start truly understanding the people around them.&lt;/p&gt;&lt;p&gt;In this episode, Thomas shares the real backstory behind Surrounded by Idiots, including the long stretch of rejections that only strengthened his belief in the idea. He breaks down the four color personalities red, yellow, green, and blue and opens up a conversation about why people behave the way they do, what we often misread in each other, and how small shifts in awareness can change the way we communicate. He even gets into the surprising ways our own biases shape how we interpret the people around us, often without realizing it.&lt;/p&gt;&lt;p&gt;Tune in to a conversation that may change the way you read the people around you. You start to realize that what feels difficult is often just a different perspective, and watch your interactions begin to feel more grounded, clearer, and more intentional.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Learn more about Thomas Erikson on his website here: &lt;/b&gt;&lt;a href='http://www.surroundedbyidiots.com'&gt;&lt;b&gt;www.surroundedbyidiots.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Check out the book, Surrounded By Idiots, here: &lt;/b&gt;&lt;a href='https://a.co/d/4CCxMMQ'&gt;&lt;b&gt;https://a.co/d/4CCxMMQ&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/category/newsletter/'&gt;&lt;b&gt;https://getshelflife.com/category/newsletter/&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Head to our new website for more content and updates.:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/'&gt;&lt;b&gt;www.getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you&amp;apos;re interested in connecting further or have any questions, feel free to email me at&lt;b&gt; &lt;/b&gt;&lt;a href='mailto:Alex@getshelflife.com'&gt;&lt;b&gt;Alex@getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by Bad Bosses, Surrounded by Setbacks, Surrounded by Narcissists, Surrounded by Energy Vampires, and Surrounded by Liars. With more than 12 million cop...

BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the belief that leadership begins in everyday moments.In this episode, Nick and Marnie break down how they made it all happen. We talk through their co-authoring process, how they built their leadership framework around memorable Ted Lasso quotes, and the legal steps involved in writing a book tied to someone else’s IP. They share how they found their audience inside fan communities, how they approached nearly one hundred podcast interviews, what actually worked during their launch, where they wasted money, and how genuine engagement became their most powerful marketing tool.Stick around for this episode and let their story remind you that good things tend to happen when you show up, stay curious, and keep caring about people. Check out Marnie and Nick’s books here: Lead it Like Lasso: <a href='https://a.co/d/5bNbsPQ'>https://a.co/d/5bNbsPQ</a>The Business of You: <a href='https://a.co/d/1xYmWYh'>https://a.co/d/1xYmWYh</a> Check out their website here: <a href='http://www.leaditlikelasso.com'>www.leaditlikelasso.com</a> Follow Nick and Marnie on LinkedIn for more leadership insights.Nick Coniglio: <a href='https://www.linkedin.com/in/nick-coniglio-5b62153/'>https://www.linkedin.com/in/nick-coniglio-5b62153/</a>Marnie Stockman: <a href='https://www.linkedin.com/in/marniestockman/'>https://www.linkedin.com/in/marniestockman/</a>— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: <a href='https://getshelflife.com/category/newsletter/'>https://getshelflife.com/category/newsletter/</a> Head to our new website for more content and updates.: <a href='https://getshelflife.com/'>www.getshelflife.com</a> If you&apos;re interested in connecting further or have any questions, feel free to email me at <a href='mailto:Alex@getshelflife.com'>Alex@getshelflife.com</a>

<description>&lt;p&gt;We’re back with &lt;b&gt;Nick Coniglio&lt;/b&gt; and &lt;b&gt;Marnie Stockman&lt;/b&gt;, co-authors of &lt;b&gt;Lead It Like Lasso&lt;/b&gt;, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the belief that leadership begins in everyday moments.&lt;/p&gt;&lt;p&gt;In this episode, Nick and Marnie break down how they made it all happen. We talk through their co-authoring process, how they built their leadership framework around memorable Ted Lasso quotes, and the legal steps involved in writing a book tied to someone else’s IP. They share how they found their audience inside fan communities, how they approached nearly one hundred podcast interviews, what actually worked during their launch, where they wasted money, and how genuine engagement became their most powerful marketing tool.&lt;/p&gt;&lt;p&gt;Stick around for this episode and let their story remind you that good things tend to happen when you show up, stay curious, and keep caring about people.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Check out Marnie and Nick’s books here: &lt;/b&gt;&lt;/p&gt;&lt;p&gt;Lead it Like Lasso: &lt;a href='https://a.co/d/5bNbsPQ'&gt;https://a.co/d/5bNbsPQ&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The Business of You: &lt;a href='https://a.co/d/1xYmWYh'&gt;https://a.co/d/1xYmWYh&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Check out their website here: &lt;/b&gt;&lt;a href='http://www.leaditlikelasso.com'&gt;www.leaditlikelasso.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Follow Nick and Marnie on LinkedIn for more leadership insights.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Nick Coniglio: &lt;a href='https://www.linkedin.com/in/nick-coniglio-5b62153/'&gt;https://www.linkedin.com/in/nick-coniglio-5b62153/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Marnie Stockman: &lt;a href='https://www.linkedin.com/in/marniestockman/'&gt;https://www.linkedin.com/in/marniestockman/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;—&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/category/newsletter/'&gt;&lt;b&gt;https://getshelflife.com/category/newsletter/&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Head to our new website for more content and updates.:&lt;b&gt; &lt;/b&gt;&lt;a href='https://getshelflife.com/'&gt;&lt;b&gt;www.getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you&amp;apos;re interested in connecting further or have any questions, feel free to email me at&lt;b&gt; &lt;/b&gt;&lt;a href='mailto:Alex@getshelflife.com'&gt;&lt;b&gt;Alex@getshelflife.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the be...

BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.&nbsp;

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