I was introduced to Chris Martin through a friend of mine Joe Workman.How do I know Chris?I've heard a few of his shows before in the past and when Joe mentioned that I should reach out to Chris to be on his podcast, Getting Work to Work, for me it was a no brainer.Chris was a great interviewer, genuinely curious, asking things that to be honest, I hadn't been asked about before.One topic that we talked about most was personalization and delight. I talk about personalization a lot, it is what I do for clients, right?In this episode, though, I talked about personalization in regards to leads and client interaction, not doing the wor-------------------👉 For full show notes to this episode & more resources for you.-------------------“Solve Problems by using communication and data.”In case you don’t want to read the rest of this, you can check out the full episode for all the details.In the episode, I shared a variety of things including:How I manage to stay ahead of communication with leads and clientsHow I create the unexpected delightThe one thing that I realized I was doing wrong in my marketingLast year I was talking with a coaching client of mine and shared some of the simple things that I do specifically to delight clients.He sent me this email "I finished a large project with a client and sent a small gift to them based on something you said in the conversation we had a couple week ago. The response I got was insane! I received a message from them thanking me for the gift card. They then followed it up with 'no one ever does that for me, so I really really appreciated it.'"That small gift was a $10 Starbucks card.What is one small way you can delight your leads and clients?Definitely go checkout Getting Work to Work Episode 227.If you have a chance too, check out a few of the other episodes as well.I’d like to thank Chris for being a part of it and including me along amazing folks like Liston Witherill, Tim Kelley, and Ilise Benun