I was introduced to Chris Martin through a friend of mine Joe Workman.

How do I know Chris?

I've heard a few of his shows before in the past and when Joe mentioned that I should reach out to Chris to be on his podcast, Getting Work to Work, for me it was a no brainer.

Chris was a great interviewer, genuinely curious, asking things that to be honest, I hadn't been asked about before.

One topic that we talked about most was personalization and delight. I talk about personalization a lot, it is what I do for clients, right?

In this episode, though, I talked about personalization in regards to leads and client interaction, not doing the wor

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“Solve Problems by using communication and data.”

In case you don’t want to read the rest of this, you can check out the full episode for all the details.

In the episode, I shared a variety of things including:

• How I manage to stay ahead of communication with leads and clients
• How I create the unexpected delight
• The one thing that I realized I was doing wrong in my marketing

Last year I was talking with a coaching client of mine and shared some of the simple things that I do specifically to delight clients.

He sent me this email "I finished a large project with a client and sent a small gift to them based on something you said in the conversation we had a couple week ago. The response I got was insane! I received a message from them thanking me for the gift card. They then followed it up with 'no one ever does that for me, so I really really appreciated it.'"

That small gift was a $10 Starbucks card.

What is one small way you can delight your leads and clients?

Definitely go checkout Getting Work to Work Episode 227.

If you have a chance too, check out a few of the other episodes as well.

I’d like to thank Chris for being a part of it and including me along amazing folks like Liston Witherill, Tim Kelley, and Ilise Benun