<p>This episode discusses <em>Selling to the C-Suite</em> and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.</p> <p>Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. &nbsp;You can join the discussion by leaving me a voicemail by going to <a href="https://anchor.fm/AttorneyDSY">https://anchor.fm/AttorneyDSY</a> and hitting the “message button”.</p> <p>You can of course also send me your question or comments on social:</p> <p>Twitter: <a href="https://twitter.com/AttorneyDSY">https://twitter.com/AttorneyDSY</a></p> <p>Facebook: <a href="https://www.facebook.com/AttorneyDSY/">https://www.facebook.com/AttorneyDSY/</a></p> <p>Instagram: <a href="https://www.instagram.com/attorneydsy/">https://www.instagram.com/attorneydsy/</a></p> <p>LinkedIn:<a href="https://www.linkedin.com/in/dscrivenyoung/"> https://www.linkedin.com/in/dscrivenyoung/</a></p> <p>Youtube: <a href="https://www.youtube.com/user/ILEnviroLawBlog">https://www.youtube.com/user/ILEnviroLawBlog</a></p> <p>You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at <a href="https://www.facebook.com/LawyersEQ/">https://www.facebook.com/LawyersEQ/</a>. &nbsp;We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.</p> <p>If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com. &nbsp;Check out my website: &nbsp;<a href="https://www.pecklaw.com/attorney/david-j-scriven-young/"><u>https://www.pecklaw.com/attorney/david-j-scriven-young/</u></a>. &nbsp;We provide free consultations.</p> <p>Thanks for listening and watching! Be sure to tune in tomorrow.</p> <p>#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

Dave Scriven-Young - Attorney

274: Surprising Studies Reveal How You Should Market to Executives

AUG 2, 202011 MIN
Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

274: Surprising Studies Reveal How You Should Market to Executives

AUG 2, 202011 MIN

Description

<p>This episode discusses <em>Selling to the C-Suite</em> and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.</p> <p>Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. &nbsp;You can join the discussion by leaving me a voicemail by going to <a href="https://anchor.fm/AttorneyDSY">https://anchor.fm/AttorneyDSY</a> and hitting the “message button”.</p> <p>You can of course also send me your question or comments on social:</p> <p>Twitter: <a href="https://twitter.com/AttorneyDSY">https://twitter.com/AttorneyDSY</a></p> <p>Facebook: <a href="https://www.facebook.com/AttorneyDSY/">https://www.facebook.com/AttorneyDSY/</a></p> <p>Instagram: <a href="https://www.instagram.com/attorneydsy/">https://www.instagram.com/attorneydsy/</a></p> <p>LinkedIn:<a href="https://www.linkedin.com/in/dscrivenyoung/"> https://www.linkedin.com/in/dscrivenyoung/</a></p> <p>Youtube: <a href="https://www.youtube.com/user/ILEnviroLawBlog">https://www.youtube.com/user/ILEnviroLawBlog</a></p> <p>You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at <a href="https://www.facebook.com/LawyersEQ/">https://www.facebook.com/LawyersEQ/</a>. &nbsp;We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.</p> <p>If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or [email protected]. &nbsp;Check out my website: &nbsp;<a href="https://www.pecklaw.com/attorney/david-j-scriven-young/"><u>https://www.pecklaw.com/attorney/david-j-scriven-young/</u></a>. &nbsp;We provide free consultations.</p> <p>Thanks for listening and watching! Be sure to tune in tomorrow.</p> <p>#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message