Rural Revival

<p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Join me for a special episode of the Rural Revival podcast where I’m sharing details about my NEW BOOK — Small Town Dreamer — plus some other fun announcements!</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>SHOW NOTES<br></strong>Book tour and stockist sign up: <a href="https://www.ruralrevival.co/book">https://www.ruralrevival.co/book</a></p><p class="p1" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><a href="https://www.ruralrevival.co/book">Town rebrand details and appli</a>cation: <a href="https://www.brandedbyruralrevival.co/townrebrand">https://www.brandedbyruralrevival.co/townrebrand</a></p><p class="p1" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>MORE FROM RURAL REVIVAL<br></strong><a href="https://ruralrevival.co/">WEBSITE</a><br><a href="https://instagram.com/ruralrevivalco">INSTAGRAM</a><br><a href="https://facebook.com/ruralrevivalco">FACEBOOK</a></p>

<p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Today we’re taking you to the charming little town of New Glarus, Wisconsin (pop. 2,208) where craftsmanship, community, and a whole lot of heart come together. I’m sitting down with Tim and Morgann Boettner of <em>A Well Worn Story</em>, a husband and wife team with a business that’s all about high-quality, handcrafted leather and canvas goods. What started with just $5,000 and some spare time has grown into something truly special — a blend of online hustle and a brick-and-mortar storefront where they make everything by hand.</p><p class="preFade fadeIn" data-rte-preserve-empty="true" style="white-space:pre-wrap;">In this episode, we’re diving into their journey: how they expanded from an online shop to opening a storefront with a workshop in the back, the way they’ve curated a space that’s as beautiful as their products, and why balancing online and in-store sales has been a winning combo for them.&nbsp;</p><p class="preFade fadeIn" data-rte-preserve-empty="true" style="white-space:pre-wrap;">We’ll talk about their new private-label collaborations with other small businesses, how customer feedback sparked fresh ideas for their product line, and why they’re so passionate about the slow fashion movement — because quality <em>matters</em>.&nbsp;</p><p class="preFade fadeIn" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Tim and Morgann are also sharing the keys to their longevity in business, how they’ve teamed up as husband and wife to make it all work, and what’s changed in New Glarus since we last caught up.&nbsp;</p><p class="preFade fadeIn" data-rte-preserve-empty="true" style="white-space:pre-wrap;">From their love for historic buildings to the wild adventure of entrepreneurship, they’re keeping it real — staying true to their brand, their values, and their faith.&nbsp;</p><p class="preFade fadeIn" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Their story is a testament to the power of quality, adaptability, and staying true to who you are, all while building something that lasts in a world that’s always changing!</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><a target="_blank" href="/stories/2025/3/6/episode-168-tim-and-morgann-boettner-of-a-well-worn-story">Check out more on the blog.</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>SHOW NOTES<br></strong><a target="_blank" href="https://www.swisstown.com/">New Glarus, Wisconsin</a><br><a target="_blank" href="https://newglarusbrewing.com/">New Glarus Brewing</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>FOLLOW A WELL WORN STORY</strong><br><a target="_blank" href="https://www.instagram.com/awellwornstory/">INSTAGRAM</a><br><a target="_blank" href="https://www.facebook.com/wellwornstory">FACEBOOK</a><br><a target="_blank" href="https://www.pinterest.com/awellwornstory/">PINTEREST</a><br><a target="_blank" href="https://www.wellwornstory.com/">WEBSITE</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>FARM DINNER EVENT KIT</strong><br>If you're thinking about hosting your own farm or ranch dinner this summer, our Farm Dinner Event Kit has everything you need! This kit covers every part of your planning — from organizing volunteers to ticket sales to creating an unforgettable experience for everyone involved. And of course the tips and tricks we’ve learned along the way! We’ve designed this to help save you time, streamline the details, and make things as easy as possible for you. <em>And it's on sale for this month only!</em> Go to <a href="http://ruralrevival.co/farmdinner">ruralrevival.co/farmdinner</a> for all the details.</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>MORE FROM RURAL REVIVAL<br></strong><a href="https://ruralrevival.co/">WEBSITE</a><br><a href="https://instagram.com/ruralrevivalco">INSTAGRAM</a><br><a href="https://facebook.com/ruralrevivalco">FACEBOOK</a></p>

<p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">On today’s episode we're with Paige Heaton of No Roots Boots in Edelstein, Illinois (pop. 1,060).</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Join us at the Berch House, the charming headquarters of No Roots Boots, where we catch up with the visionary behind the brand, Paige Ehnle Heaton. This episode delves into the journey of No Roots Boots, highlighting the growth, challenges, and community collaborations that have shaped the business since our last conversation.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Paige shares insights into why she enjoys working with other small businesses, the importance of community, and key strategies and decisions that have propelled No Roots Boots from its early days to its current success, plus what brought about some recent changes in her business and some fun, new things on the horizon.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">You’ll love hearing about the incredible brand that Paige has built, and her willingness to ask herself the hard questions and to make changes in her business to better serve her life goals!</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><a target="_blank" href="/stories/2025/2/20/episode-167-paige-heaton-of-no-roots-boots">Check out more on the blog.</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>SHOW NOTES<br></strong><a target="_blank" href="https://en.wikipedia.org/wiki/Edelstein,_Illinois">Edelstein, Illinois</a><br><a target="_blank" href="https://www.handlebend.com/">Handlebend</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>FOLLOW NO ROOTS BOOTS</strong><br><a target="_blank" href="https://www.instagram.com/norootsboots/">INSTAGRAM</a><br><a target="_blank" href="https://www.facebook.com/norootsboots">FACEBOOK</a><br><a target="_blank" href="https://norootsboots.com/">WEBSITE</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>MORE FROM RURAL REVIVAL<br></strong><a href="https://ruralrevival.co/">WEBSITE</a><br><a href="https://instagram.com/ruralrevivalco">INSTAGRAM</a><br><a href="https://facebook.com/ruralrevivalco">FACEBOOK</a></p>

<p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Today we're with Carli Ullrich of Rural Grit Co. out of Kiron, Iowa (pop. 257). Carli shares her journey of starting her business at just 16 years old while still in high school, how she expanded her product line, and the importance of consistency in growing her brand. </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Carli also reflects on her unique approach to business, explaining why she enjoys traveling to meet customers over having a brick-and-mortar store — at least for the time being — and how she finds ways to serve her customers' individual needs.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">You’ll love how Carli has grown this business and the joy she finds in connecting with people, whether it's customers or other boutique owners at events. </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">If you're looking for a fun experience to add to your next event, Rural Grit Co. would be a great pop up to add to the mix! </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;">Find Carli at the links in our show notes, and be sure to go give her a follow.&nbsp;</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><a target="_blank" href="/stories/2025/2/6/episode-166-carli-ullrich-of-ruralgritco">Check out more on the blog.</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>SHOW NOTES<br></strong><a target="_blank" href="https://kironiowa.com/">Kiron, Iowa</a><br><a target="_blank" href="https://thegenevamarket.weebly.com/">Geneva Market</a><br><a target="_blank" href="https://www.meetmeonmainstreet.co/">Rural Route Ramble</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>FOLLOW RURAL GRIT CO:</strong><br><a target="_blank" href="https://www.instagram.com/ruralgritco">INSTAGRAM</a><br><a href="https://www.instagram.com/ruralgritco">FACEBO</a><a target="_blank" href="https://www.facebook.com/ruralgritco">OK</a><br><a href="https://www.facebook.com/ruralgritco">TIKTO</a><a target="_blank" href="https://www.tiktok.com/@ruralgritco">K</a><br><a href="https://www.tiktok.com/@ruralgritco">WEB</a><a target="_blank" href="https://ruralgritco.square.site/">SITE</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>MORE FROM RURAL REVIVAL<br></strong><a href="https://ruralrevival.co/">WEBSITE</a><br><a href="https://instagram.com/ruralrevivalco">INSTAGRAM</a><br><a href="https://facebook.com/ruralrevivalco">FACEBOOK</a></p>

<p data-rte-preserve-empty="true" style="white-space:pre-wrap;">If you’re inspired by Michelle’s story from <a href="https://www.ruralrevival.co/stories/2025/1/23/episode-165-michelle-myers-of-dirt-road-candle-co">Episode 165 and want t</a>o dive even deeper into how to apply some of these strategies to your own business, this new bonus episode is for you! In <em>After the Episode</em>, I’ll be breaking down the key takeaways from today’s interview and sharing actionable steps you can use to level up your own hustle. From setting goals to building a brand that feels truly you, it’s packed with practical tips and insights!</p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><a target="_blank" href="/stories/2025/1/23/episode-165-after-the-episode">Check out more on the blog.</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>FOLLOW DIRT ROAD CANDLE CO:</strong><br><a target="_blank" href="https://www.instagram.com/dirtroadcandleco">INSTAGRAM</a><br><a href="https://www.instagram.com/dirtroadcandleco">FACEBO</a><a target="_blank" href="https://www.facebook.com/dirtroadcandleco">OK</a><br><a href="https://www.facebook.com/dirtroadcandleco">TIKTO</a><a target="_blank" href="https://www.tiktok.com/@dirtroadcandleco">K</a><br><a href="https://www.tiktok.com/@dirtroadcandleco">WEB</a><a target="_blank" href="https://shopdirtroadcandleco.com/">SITE</a></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>MORE FROM RURAL REVIVAL<br></strong><a href="https://ruralrevival.co/">WEBSITE</a><br><a href="https://instagram.com/ruralrevivalco">INSTAGRAM</a><br><a href="https://facebook.com/ruralrevivalco">FACEBOOK</a></p>