The 98%
The 98%

The 98%

Alexa Morden

Overview
Episodes

Details

Whether you're in the entertainment industry or not, this is a podcast that will humour, shock, validate and inform. You think you knew what it's like to be an actor? Think again… The 98% explores what life is really like for the majority of actors and performers who, rather than trying to find an outfit for the Oscar's, are trying to find a reader for a self tape after working a bar shift. It comes as a surprise to most that only 2% of actors earn their main source of income from acting work. This podcast represents, and gives a voice to, the other 98%. What started as a comedy podcast in 2018, with co-hosts Alexa and Katie laughing and lamenting about the REAL #actorslife, has morphed into a relatable and supportive space through the lens of honesty and realism. And now, a platform and CIC run by Alexa. By lifting the curtain on things that need changing in the industry, exposing hidden truths, and chatting to brilliant industry professional guests from all corners of the biz, The 98% is a podcast, and platform, that works to humanise those in the industry and redefine what success means in a business that, before now, only shined a spotlight on the small minority. @the98percentpod

Recent Episodes

Patrick O'Kane - The Power Of Support
OCT 24, 2025
Patrick O'Kane - The Power Of Support
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94 MIN
"AI Actress Tilly Norwood" - Hazard Or Hype?
OCT 17, 2025
"AI Actress Tilly Norwood" - Hazard Or Hype?

So, an AI actress is here to take all of our jobs and change the face of the acting industry forever…

Or is it?

In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn't one to shy away from difficult industry conversations. Together they discuss the concerns and questions around "Tilly Norwood", why there is no space for generative AI in creative spaces, the responses from industry organisations - and so much more. Including a look at the website of the "100% AI generated production company" behind this code, why the original article about agent interest may not be exactly what it seems, and how public funding comes into all of it...

There's a lot to cover - all of it important. See timestamps below for specific topic points.

Follow online @the98percentpod, @alexa_morden and @rebeccaosias_ Donate to support the work of The 98% CIC https://ko-fi.com/the98percent

TIME STAMPS

  • Episode intro and context - 0 mins
  • Intro to Rebecca - 4 mins
  • Initial response to the article - 7 mins
  • Why AI code should not be referred to as an "actress" - 18 mins
  • Is it ok to use AI in other/'smaller' aspects of the creative industries? - 32 mins
  • Industry Union responses to the reveal of "Tilly Norwood" - 40 mins
  • Why this affects The 98% of actors - 49 mins
  • Response from agency WME - 53 mins
  • Real actors' likeness being used in AI - 55 mins
  • "Tilly Norwood's" Instagram page - 1 hour
  • Statement from the creator of "Tilly Norwood" - 1 hour 3 mins
  • Is "Tilly" *actually* being scouted by agents? - 1 hour 14 mins
  • Is the technology good enough to replace actors? - 1 hour 23 mins
  • Particle6's funding from The BFI - 1 hour 28 mins
  • Advice for actors - 1 hour 41 mins
  • The importance of pushing back - 1 hour 48 mins
  • Wrapping up - 1 hour 53 mins

Link to watch Instagram Live: https://www.instagram.com/p/DPRyrl0lAEd/ Original Deadline article: https://deadline.com/2025/09/talent-agent-ai-actress-tilly-norwood-studios-1236557889/

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116 MIN
'Lucy Harrison Casting': A Cautionary Tale
JUL 7, 2025
'Lucy Harrison Casting': A Cautionary Tale

The most complex episode of The 98% yet…an armchair investigation into 'Lucy Harrison Casting' - a talent agency accused of withheld pay, suspicious business practices, and questionable identities. With an informed eye, sharpened by her involvement in exposing the Bodhi Talent scandal in 2024, Alexa presents a deep-dive into concerns regarding this agency, based on first-hand accounts and publicly available records.

This episode explores how an unregulated industry leaves actors vulnerable, and why more accountability, protection, and proactive safeguarding is urgently needed. This is not an attack on anyone - it's a resource that all can actors can learn from.

Owed money from LHC? Click Here for next steps. This is a long episode, for good reason. Everything shared is necessary, for many reasons. However, you can Click Here for a summary of the most important findings.

Thank you to Karis Pentecost for her time and openness, and to the voice actors in this episode including Francesca Hayman, Rosie Dunjay, Brooke Camilleri Agius, Bianca Sowerby, Nicky Campbell, Heather Jones, and Nichola Bush.

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The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi https://ko-fi.com/the98percent Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch.

Follow: @ the98percentpod @ alexa_morden E: [email protected]

Time stamps:

Intro to the 98%: 00:00

Disclaimer of intent: 05:19

Intro to the Lucy Harrison Casting case: 06:10

LHC Red Flags: 15:05

History of TSG Casting: 36:24

Happy House Public Info: 43:20

LHC Client interview 55:40

Legal Threats: 2 hours 11 min

Statements from industry bodies: 2 hours 23 min

Advice and next steps for LHC clients: 2 hours 28 min

New update, 'liquidation': 2 hours 37 mins

Conclusion: 2 hours 41 mins

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165 MIN