In this episode, we look beyond treatment selection and dig into the real reason so many psoriasis therapies fall short: patients stop using them far sooner than clinicians expect. Dr. Raj Bhardwaj speaks with dermatology expert Dr. Steve Feldman, whose decades of research reveal that adherence isn’t about patient stubbornness—it’s about behavior, accountability, and how we design care. They unpack practical, evidence-backed strategies that help patients stay on treatment and achieve lasting control.