Build Your SaaS

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Recent Episodes

FEB 9, 2024

A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?

Links:

Once landing page
Campfire sales page
DHH's tweet: "ONCE/Campfire hasn't even been for sale for a week, but we've already sold more than quarter of a million dollars."
Tyler Tringas's video

I want to hear your thoughts:

If you listen to the episode, I'd be curious to hear your thoughts:

Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was Statamic CMS)
Do you think a different Once product might have made more sales? What kinds of products do you think might work?
Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?
Other thoughts on our discussion.

👉 Leave a voicemail here

🐦 Reply on Twitter

Timestamps:

(00:00:00) - "I appreciate that 37signals exists."
(00:01:58) - 37signals' influence in the bootstrapped startup space
(00:03:58) - What did we expect from the Campfire/Once launch?
(00:06:23) - DHH's tweet on Campfire sales – is that what we expected?
(00:09:49) - The Once model, philosophy, and Campfire's history
(00:17:21) - Misconceptions about what IT Managers want
(00:19:49) - How Campfire was marketed and positioned
(00:26:01) - Basecamp's PR, virality, and audience
(00:28:29) - Can you do customer research to validate demand?
(00:32:01) - The volume of sales as a success metric
(00:33:33) - The Potential for Campfire's expansion
(00:37:37) - Distribution opportunities with hosting providers
00:39:31) - The intuition behind HEY Email's success
(00:43:42) - The Value of an Audience and Customer Overlap
(00:45:12) - The Compounding Advantage of Longevity
(00:49:54) - Scorecard

Thanks to our monthly supporters

Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Bill Condo (@mavrck)
Ward from MemberSpace.com
Evandro Sasse
Austin Loveless
Michael Sitver
Dan Buda
Colin Gray
Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!

★ Support this podcast on Patreon ★

72 MIN

JAN 25, 2024

How Ben and David bootstrapped the Acquired podcast

Fast Company called Acquired "the #1 tech podcast sensation." I've been a huge fan of the show for years. So, I was surprised when they contacted me and wanted to switch to Transistor for podcast hosting!

Since switching, they've had a breakout year. Their clips started showing up everywhere on my social media feed; they had chart-topping episodes on Nintendo, Nike, and Costco, and they interviewed the CEOs of NVIDIA, Uber, and Charlie Munger.

And this was the year that Ben Gilbert and David Rosenthal (the co-hosts) both went full-time on the podcast. Podcasting is now their job.

With all of that activity, I thought Build your SaaS listeners would be interested in hearing my interview with David about their entire story:

How they got started, how they built momentum over time,
how they were able to double their audience every single year since 2015,
And how that momentum ended up Attracting an incredibly valuable audience that they've now monetized through sponsorships.

This interview has so much that podcasters, creators, and indie entrepreneurs will find super helpful and inspirational.

🔥 Key moments:

(0:00:00) – A breakout year for Acquired
(0:01:45) – What is the Acquired podcast about?
(0:02:40) – How the Acquired podcast got started (origin story)
(0:07:23) – How Ben and David's co-hosting relationship works
(0:09:00) – The 3 big goals that made them want to start Acquired
(0:11:38) – How did listeners respond to the first episodes?
(0:14:55) – The best reason to start a podcast
(0:15:30) – The secret to how Acquired attracts new listeners
(0:18:13) – How they got featured in Apple Podcasts, Overcast, Pocket Casts, and Spotify
(0:24:18) – How they got their first podcast sponsors (and why it wasn't about making money)
(0:27:58) – Why they give their sponsors a white glove, 11-star experience
(0:34:13) – How to get more word-of-mouth referrals for your podcast
(0:37:00) – Acquired's unconventional approach to podcast ads
(0:41:54) – How the Acquired podcast's growth machine works
(0:48:05) – Why their NVIDIA podcast episode went viral
(0:50:48) – Why they switched from Libsyn to Transistor for podcast hosting
(0:57:18) – The rise of the "independent, boutique podcaster."
(1:02:27) – "The future of podcasting doesn't belong to Gimlet, NYT, NPR..."
(1:06:22) – David Rosenthal's advice to aspiring podcasters

Thanks to our monthly supporters

Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Bill Condo (@mavrck)
Ward from MemberSpace.com
Evandro Sasse
Austin Loveless
Michael Sitver
Dan Buda
Colin Gray
Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!

★ Support this podcast on Patreon ★

68 MIN

SEP 26, 2023

Nashville team retreat: scary birds, country music, and a photo shoot

The whole team is on the show! Jon, Helen, Jason, Josh, and Justin are on the mics to discuss our recent team retreat to Nashville, Tennessee. If you're wondering what a retreat looks like for a remote team, you'll get a lot out of this episode. We also reveal some of our exploits in Music City:

"Going to a Tiki Bar is usually a mistake."

Highlights

(00:10) - Welcome
(01:15) - Highlights of our retreat in Nashville
(13:00) - It's not easy to get everyone together
(20:31) - Our schedule for the retreat
(26:42) - Electrolytes are a good idea
(32:08) - Things to improve or tips for other teams

"For 51 weeks, our small team works efficiently. Our team retreat week is a culmination of celebrations, milestones, birthdays, and holidays we might have missed. It's special to condense these moments into one week and see everyone in person to celebrate our achievements from the previous year." – Helen

Links:

Photos from our trip to Nashville.
PhotoWalk Nashville service.
SurfOffice Location Finder: "Discover the optimal location to meet with your remote team. Results are sorted by average travel time per person, number of stopovers, and overall price."
How to plan a team retreat: Planning a retreat can be a daunting task, so we wanted to share our learnings in the hopes that it’ll be helpful for other remote teams out there.

Takeaways:

The city you choose for your retreat will significantly influence the team's productivity and leisure activities.
Be intentional and set aside time for planning and product discussions.
A retreat is a great time for a remote team to celebrate milestones and achievements.
Have a balance between work activities and fun activities.
Simple activities like games or cards can be as fulfilling as fancy events.

Thanks to our monthly supporters

Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Bill Condo (@mavrck)
Ward from MemberSpace.com
Evandro Sasse
Austin Loveless
Michael Sitver
Dan Buda
Colin Gray
Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!

★ Support this podcast on Patreon ★

45 MIN

AUG 1, 2023

Paul Jarvis: gaining freedom by building an indie business

Justin catches up with his old internet friend Paul Jarvis. Today, Paul co-founded Fathom Analytics with Jack Ellis: a simple alternative to Google Analytics. Paul is also the author of the book "Company of One," which has influenced a whole generation of indie entrepreneurs (and has been reviewed by Cal Newport, Chris Guillebeau, Ben Chestnut, Tiago Forte, and more). Previously, Justin and Paul did a weekly mastermind, where they supported and encouraged each other around our indie businesses. They decided to do a catch-up call and recorded it so you could listen in. 👍

Highlights: