<description>&lt;p&gt;In this episode of &lt;em&gt;Bridge the Gap&lt;/em&gt;, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.&lt;/p&gt;&lt;p&gt;This week, we cover:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How Aspenwood transformed a strong company into a market-leading culture&lt;/li&gt;&lt;li&gt;Building authentic sales relationships long before a community opens&lt;/li&gt;&lt;li&gt;Supporting high-performing teams and reinforcing culture at scale&lt;/li&gt;&lt;li&gt;Strategic refreshes and CapEx planning for luxury senior living assets&lt;/li&gt;&lt;li&gt;Maintaining brand standards across developments and acquisitions&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Meet the Hosts:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/joshcrispsocial/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Josh Crisp&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Lucas McCurdy&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Connect with Our Guest&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/heather-tussing-933a9316/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Heather Tussing&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Produced by &lt;a href="https://solinitymarketing.com/" rel="noopener noreferrer" target="_blank"&gt;Solinity Marketing&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Sponsored by&amp;nbsp;&lt;a href="https://alineops.com/" rel="noopener noreferrer" target="_blank"&gt;Aline&lt;/a&gt;, &lt;a href="https://www.nicmap.com/" rel="noopener noreferrer" target="_blank"&gt;NIC MAP&lt;/a&gt;, &lt;a href="https://procarehr.com/" rel="noopener noreferrer" target="_blank"&gt;Procare HR&lt;/a&gt;, &lt;a href="https://www.hellosage.com/" rel="noopener noreferrer" target="_blank"&gt;Sage&lt;/a&gt;, &lt;a href="https://hamiltoncaptel.com/" rel="noopener noreferrer" target="_blank"&gt;Hamilton CapTel&lt;/a&gt;, &lt;a href="https://www.srmcat.com/" rel="noopener noreferrer" target="_blank"&gt;Service Master&lt;/a&gt;, &lt;a href="http://thebridgegc.com/" rel="noopener noreferrer" target="_blank"&gt;The Bridge Group Construction&lt;/a&gt; and &lt;a href="http://solinity.com/" rel="noopener noreferrer" target="_blank"&gt;Solinity&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.btgvoice.com/become-a-sponsor" rel="noopener noreferrer" target="_blank"&gt;Become a sponsor&lt;/a&gt; of Bridge the Gap.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Connect with BTG on social media:&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/channel/UCkVzaZYcFs6410QBewMW-BQ/featured" rel="noopener noreferrer" target="_blank"&gt;YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/btgvoice/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.facebook.com/Bridge-The-Gap-221276828419044/" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://twitter.com/btgvoice" rel="noopener noreferrer" target="_blank"&gt;Twitter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/company/bridge-the-gap-podcast/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.tiktok.com/@btgvoice" rel="noopener noreferrer" target="_blank"&gt;TikTok&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This episode was recorded at the NIC Fall Conference 2025&lt;/p&gt;</description>

Bridge the Gap: The Senior Living Podcast

Bridge the Gap Network

How to Drive Senior Living Development in Tough Markets

DEC 8, 202518 MIN
Bridge the Gap: The Senior Living Podcast

How to Drive Senior Living Development in Tough Markets

DEC 8, 202518 MIN

Description

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.This week, we cover:How Aspenwood transformed a strong company into a market-leading cultureBuilding authentic sales relationships long before a community opensSupporting high-performing teams and reinforcing culture at scaleStrategic refreshes and CapEx planning for luxury senior living assetsMaintaining brand standards across developments and acquisitionsMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestHeather TussingProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokThis episode was recorded at the NIC Fall Conference 2025