If your book, course, or expertise is sitting on a shelf, this episode is for you. Junaid sits down with learning strategist Parchelle Tashi, founder of The Author’s Leverage, to unpack how authors, coaches, and experts can turn years of experience into powerful, scalable learning assets that create income, impact, and freedom. They dive into how to productize your expertise, choose the right format (course, membership, licensing, B2B, enterprise, or experiences), and design learning that people actually use—not just binge once and forget. You’ll also hear Parchelle’s concept of “stickiness” for digital learning, the Learning Leverage Loop, and how to build systems that make your IP live far beyond one-to-one delivery. You’ll learn: How to productize what’s in your head into step-by-step assets that others can implement The framework for choosing between B2C, B2B, B2E, and live experiences as profit paths The Five I’s learning journey and how to meet your audience where they really are Why community and feedback loops are the real engine of sustainable growth Practical tools (like Notion and Go High Level) to deliver “sticky” learning and keep clients engaged Timestamps 00:00 – The problem with “delivery mode”Why experts burn out and why scaling your knowledge requires a mindset shift. 02:30 – What it really means to productize your expertiseTurning your method into a simple, repeatable process others can execute. 05:25 – The Leverage Plays: B2C, B2B, B2E & experiencesHow Parchelle maps all the profit paths hiding inside your existing body of work. 08:40 – The Five I’s: designing a true learning journeyFrom introduction to innovation—and finding where your audience is “screaming” the most. 13:20 – The Learning Leverage LoopA continuous system of evaluating, strategizing, creating, and staying in community. 16:40 – Making your content “sticky,” not forgettableHow to design digital assets people return to, use with their coach, and feel accountable for. 21:30 – Tools, systems & your first small step todayWhy Parchelle loves Notion and Go High Level—and what to do this week if you’re sitting on years of untapped expertise. Guest Links Website:  https://www.theauthorsleverage.com/ LinkedIn:  https://www.linkedin.com/in/parchelle/ Learn more about your ad choices. Visit megaphone.fm/adchoices