Professor of Journalism at USC Annenberg, <a href="https://annenberg.usc.edu/faculty/robert-kozinets" rel="noopener noreferrer">Robert Kozinets</a>, and Henry Jenkins speak with us about their ongoing book series <a href="https://www.amazon.com/dp/B0DQP3JK21?binding=kindle_edition&ref=dbs_dp_rwt_sb_pc_tkin" rel="noopener noreferrer">Frames of Fandom</a>. Both authors explore how they met, their ever-evolving work in fan studies, and what inspired them to create a 16-book series. Both scholars discuss the complexity of fandom as it intersects with consumer culture and subcultures. They even ask if fandom itself can be considered a subculture or something akin to religion! The conversation ends with a discussion of accessibility to academic texts, their choice of writing personal ethnographies throughout the books, and the future of the book series.   
Here are some of the references from this episode, for those who want to dig a little deeper:
Academic/Educational readings and resources:
<ul>
 <li>Frames of Fandom book series [<a href="https://www.amazon.com/dp/B0DQP3JK21?binding=kindle_edition&ref=dbs_dp_rwt_sb_pc_tkin" rel="noopener noreferrer">Amazon Link</a>]</li>
 <li><a href="https://www.routledge.com/Netnography-Unlimited-Understanding-Technoculture-using-Qualitative-Social/Kozinets-Gambetti/p/book/9780367425654" rel="noopener noreferrer">Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research</a></li>
 <li><a href="https://us.sagepub.com/en-us/nam/influencers-and-creators/book277197" rel="noopener noreferrer">Influencers and Creators Business, Culture and Practice</a></li>
 <li><a href="https://nyupress.org/9780814743072/convergence-culture/" rel="noopener noreferrer">Convergence Culture</a></li>
 <li><a href="https://cmsw.mit.edu/tag/convergence-culture-consortium/" rel="noopener noreferrer">Convergence Culture Consortium</a></li>
 <li><a href="https://www.taylorfrancis.com/books/mono/10.4324/9780203114339/textual-poachers-henry-jenkins" rel="noopener noreferrer">Textual Poachers</a></li>
</ul>
People & Places:
<ul>
 <li><a href="https://en.wikipedia.org/wiki/Led_Zeppelin" rel="noopener noreferrer">Led Zeppelin</a></li>
 <li><a href="https://en.wikipedia.org/wiki/Camille_Bacon-Smith" rel="noopener noreferrer">Camille Bacon-Smith</a></li>
 <li><a href="https://www.filmandmedia.ucsb.edu/person/penley/" rel="noopener noreferrer">Constance Penley</a></li>
 <li><a href="https://mitsloan.mit.edu/faculty/directory/eric-arthur-von-hippel" rel="noopener noreferrer">Eric Arthur von Hippel</a></li>
 <li><a href="https://www.mlb.com/bluejays/ballpark" rel="noopener noreferrer">Rogers Centre </a></li>
 <li><a href="https://disneyland.disney.go.com/destinations/disneyland/" rel="noopener noreferrer">Disneyland</a>
 <ul>
 <li><a href="https://disneyland.disney.go.com/attractions/disneyland/haunted-mansion/" rel="noopener noreferrer">Haunted Mansion</a></li>
 </ul></li>
 <li><a href="https://jonasbrothers.com/" rel="noopener noreferrer">Jonas Brothers</a></li>
 <li><a href="https://www.imdb.com/name/nm0000184/" rel="noopener noreferrer">George Lucas</a></li>
 <li><a href="https://www.popmart.com/us" rel="noopener noreferrer">Pop Mart</a></li>
 <li><a href="https://en.wikipedia.org/wiki/J._K._Rowling" rel="noopener noreferrer">JK Rowling</a></li>
 <li><a href="https://www.ucl.ac.uk/social-historical-sciences/anthropology/people/academic-and-teaching-staff/daniel-miller" rel="noopener noreferrer">Daniel Miller</a></li>
 <li><a href="https://www.burlington.org.uk/archive/article/michael-baxandall-19332008" rel="noopener noreferrer">Michael Baxandall</a></li>
 <li><a href="https://www.gold.ac.uk/media-communications/people/mcrobbie/" rel="noopener noreferrer">Angela McRobbie </a></li>
</ul>
Media:
<ul>
 <li><a href="https://en.wikipedia.org/wiki/2025_World_Series" rel="noopener noreferrer">2025 MLB World Series </a></li>
 <li><a href="https://www.baseball-reference.com/postseason/1993_WS.shtml" rel="noopener noreferrer">1993 World Series</a></li>
 <li><a href="https://www.cfl.ca/" rel="noopener noreferrer">CFL</a></li>
 <li><a href="https://www.mlb.com/" rel="noopener noreferrer">MLB</a></li>
 <li><a href="https://en.wikipedia.org/wiki/Super_Bowl_LIX" rel="noopener noreferrer">Super Bowl LIX</a></li>
 <li><a href="https://en.wikipedia.org/wiki/Labubu" rel="noopener noreferrer">Labubu</a></li>
 <li><a href="https://www.reddit.com/" rel="noopener noreferrer">Reddit</a></li>
 <li><a href="https://www.facebook.com/" rel="noopener noreferrer">Facebook</a></li>
 <li><a href="https://www.startrek.com/" rel="noopener noreferrer">Star Trek</a></li>
 <li>Aurora monster models [<a href="https://www.dembrudders.com/aurora-monster-models.html" rel="noopener noreferrer">Article on toys</a>]</li>
 <li><a href="https://en.wikipedia.org/wiki/Dark_Shadows" rel="noopener noreferrer">Dark Shadows</a></li>
 <li><a href="https://www.monstercomplex.com/blog/complete-universal-monsters" rel="noopener noreferrer">Universal Monster Films</a></li>
 <li><a href="https://en.wikipedia.org/wiki/Famous_Monsters_of_Filmland" rel="noopener noreferrer">Famous Monsters of Filmland</a></li>
 <li><a href="https://en.wikipedia.org/wiki/Marvel_Cinematic_Universe" rel="noopener noreferrer">Marvel Cinematic Universe (MCU) </a></li>
 <li>Strange Sports Stories [<a href="https://mikegrost.com/sport.htm" rel="noopener noreferrer">Article on the comic series</a>]</li>
 <li>Space Jam (<a href="https://www.imdb.com/title/tt0117705/" rel="noopener noreferrer">1996</a>)</li>
 <li><a href="https://www.imdb.com/title/tt3554046/" rel="noopener noreferrer">Space Jam: A New Legacy</a></li>
 <li><a href="https://www.harrypotter.com/" rel="noopener noreferrer">Harry Potter</a></li>
 <li><a href="https://www.hbo.com/" rel="noopener noreferrer">HBO</a></li>
 <li><a href="https://magic.wizards.com/en" rel="noopener noreferrer">Magic The Gathering</a></li>
 <li><a href="https://www.monsterhunter.com/" rel="noopener noreferrer">Monster Hunter</a></li>
 <li><a href="https://www.fortnite.com/?lang=en-US" rel="noopener noreferrer">Fortnite</a></li>
 <li><a href="https://en.dragon-ball-official.com/" rel="noopener noreferrer">Dragon Ball </a></li>
 <li><a href="https://www.ford.com/mustang/?srsltid=AfmBOoo5AgfjH_tof5azBZHXS7d_Ob7UWFQ_AATZ6H_lvCxwkFeBzngw" rel="noopener noreferrer">Ford Mustang</a></li>
 <li>Disney Bounding [<a href="https://www.undercovertourist.com/blog/guide-to-disneybounding/" rel="noopener noreferrer">Blog Guide</a>]</li>
</ul>
––––––––––––––––––––––––––––––Share your thoughts via Twitter with <a href="https://twitter.com/henryjenkins">Henry</a>, <a href="https://twitter.com/cmac?lang=en">Colin</a> and the <a href="https://twitter.com/hdylisf_pod">How Do You Like It So Far?</a> account! You can also email us at <a href="mailto:howdoyoulikeitsofarpodcast@gmail.com">howdoyoulikeitsofarpodcast@gmail.com</a>.Music: “In Time” by Dylan Emmett and “Spaceship” by Lesion X. In Time (Instrumental) by Dylan Emmet&nbsp; <a href="https://soundcloud.com/dylanemmet">https://soundcloud.com/dylanemmet</a> Spaceship by Lesion X <a href="https://soundcloud.com/lesionxbeats">https://soundcloud.com/lesionxbeats</a> Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: <a href="https://bit.ly/in-time-instrumental">https://bit.ly/in-time-instrumental</a> Free Download / Stream: <a href="https://bit.ly/lesion-x-spaceship">https://bit.ly/lesion-x-spaceship</a> Music promoted by Audio Library <a href="https://youtu.be/AzYoVrMLa1Q">https://youtu.be/AzYoVrMLa1Q</a> ––––––––––––––––––––––––––––––

<description>&lt;p&gt;Professor of Journalism at USC Annenberg, &lt;a href="https://annenberg.usc.edu/faculty/robert-kozinets" rel="noopener noreferrer"&gt;Robert Kozinets&lt;/a&gt;, and Henry Jenkins speak with us about their ongoing book series &lt;a href="https://www.amazon.com/dp/B0DQP3JK21?binding=kindle_edition&amp;ref=dbs_dp_rwt_sb_pc_tkin" rel="noopener noreferrer"&gt;&lt;i&gt;Frames of Fandom&lt;/i&gt;&lt;/a&gt;. Both authors explore how they met, their ever-evolving work in fan studies, and what inspired them to create a 16-book series. Both scholars discuss the complexity of fandom as it intersects with consumer culture and subcultures. They even ask if fandom itself can be considered a subculture or something akin to religion! The conversation ends with a discussion of accessibility to academic texts, their choice of writing personal ethnographies throughout the books, and the future of the book series.   &lt;/p&gt;
&lt;p&gt;Here are some of the references from this episode, for those who want to dig a little deeper:&lt;/p&gt;
&lt;p&gt;Academic/Educational readings and resources:&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;Frames of Fandom book series [&lt;a href="https://www.amazon.com/dp/B0DQP3JK21?binding=kindle_edition&amp;ref=dbs_dp_rwt_sb_pc_tkin" rel="noopener noreferrer"&gt;Amazon Link&lt;/a&gt;]&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.routledge.com/Netnography-Unlimited-Understanding-Technoculture-using-Qualitative-Social/Kozinets-Gambetti/p/book/9780367425654" rel="noopener noreferrer"&gt;Netnography Unlimited Understanding Technoculture using Qualitative Social Media Research&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://us.sagepub.com/en-us/nam/influencers-and-creators/book277197" rel="noopener noreferrer"&gt;Influencers and Creators Business, Culture and Practice&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://nyupress.org/9780814743072/convergence-culture/" rel="noopener noreferrer"&gt;Convergence Culture&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://cmsw.mit.edu/tag/convergence-culture-consortium/" rel="noopener noreferrer"&gt;Convergence Culture Consortium&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.taylorfrancis.com/books/mono/10.4324/9780203114339/textual-poachers-henry-jenkins" rel="noopener noreferrer"&gt;Textual Poachers&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;People &amp; Places:&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Led_Zeppelin" rel="noopener noreferrer"&gt;Led Zeppelin&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Camille_Bacon-Smith" rel="noopener noreferrer"&gt;Camille Bacon-Smith&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.filmandmedia.ucsb.edu/person/penley/" rel="noopener noreferrer"&gt;Constance Penley&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://mitsloan.mit.edu/faculty/directory/eric-arthur-von-hippel" rel="noopener noreferrer"&gt;Eric Arthur von Hippel&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.mlb.com/bluejays/ballpark" rel="noopener noreferrer"&gt;Rogers Centre &lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://disneyland.disney.go.com/destinations/disneyland/" rel="noopener noreferrer"&gt;Disneyland&lt;/a&gt;
 &lt;ul&gt;
 &lt;li&gt;&lt;a href="https://disneyland.disney.go.com/attractions/disneyland/haunted-mansion/" rel="noopener noreferrer"&gt;Haunted Mansion&lt;/a&gt;&lt;/li&gt;
 &lt;/ul&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://jonasbrothers.com/" rel="noopener noreferrer"&gt;Jonas Brothers&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.imdb.com/name/nm0000184/" rel="noopener noreferrer"&gt;George Lucas&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.popmart.com/us" rel="noopener noreferrer"&gt;Pop Mart&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/J._K._Rowling" rel="noopener noreferrer"&gt;JK Rowling&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.ucl.ac.uk/social-historical-sciences/anthropology/people/academic-and-teaching-staff/daniel-miller" rel="noopener noreferrer"&gt;Daniel Miller&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.burlington.org.uk/archive/article/michael-baxandall-19332008" rel="noopener noreferrer"&gt;Michael Baxandall&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.gold.ac.uk/media-communications/people/mcrobbie/" rel="noopener noreferrer"&gt;Angela McRobbie &lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Media:&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/2025_World_Series" rel="noopener noreferrer"&gt;2025 MLB World Series &lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.baseball-reference.com/postseason/1993_WS.shtml" rel="noopener noreferrer"&gt;1993 World Series&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.cfl.ca/" rel="noopener noreferrer"&gt;CFL&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.mlb.com/" rel="noopener noreferrer"&gt;MLB&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Super_Bowl_LIX" rel="noopener noreferrer"&gt;Super Bowl LIX&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Labubu" rel="noopener noreferrer"&gt;Labubu&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.reddit.com/" rel="noopener noreferrer"&gt;Reddit&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.facebook.com/" rel="noopener noreferrer"&gt;Facebook&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.startrek.com/" rel="noopener noreferrer"&gt;Star Trek&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;Aurora monster models [&lt;a href="https://www.dembrudders.com/aurora-monster-models.html" rel="noopener noreferrer"&gt;Article on toys&lt;/a&gt;]&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Dark_Shadows" rel="noopener noreferrer"&gt;Dark Shadows&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.monstercomplex.com/blog/complete-universal-monsters" rel="noopener noreferrer"&gt;Universal Monster Films&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Famous_Monsters_of_Filmland" rel="noopener noreferrer"&gt;Famous Monsters of Filmland&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.wikipedia.org/wiki/Marvel_Cinematic_Universe" rel="noopener noreferrer"&gt;Marvel Cinematic Universe (MCU) &lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;Strange Sports Stories [&lt;a href="https://mikegrost.com/sport.htm" rel="noopener noreferrer"&gt;Article on the comic series&lt;/a&gt;]&lt;/li&gt;
 &lt;li&gt;Space Jam (&lt;a href="https://www.imdb.com/title/tt0117705/" rel="noopener noreferrer"&gt;1996&lt;/a&gt;)&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.imdb.com/title/tt3554046/" rel="noopener noreferrer"&gt;Space Jam: A New Legacy&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.harrypotter.com/" rel="noopener noreferrer"&gt;Harry Potter&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.hbo.com/" rel="noopener noreferrer"&gt;HBO&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://magic.wizards.com/en" rel="noopener noreferrer"&gt;Magic The Gathering&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.monsterhunter.com/" rel="noopener noreferrer"&gt;Monster Hunter&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.fortnite.com/?lang=en-US" rel="noopener noreferrer"&gt;Fortnite&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://en.dragon-ball-official.com/" rel="noopener noreferrer"&gt;Dragon Ball &lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://www.ford.com/mustang/?srsltid=AfmBOoo5AgfjH_tof5azBZHXS7d_Ob7UWFQ_AATZ6H_lvCxwkFeBzngw" rel="noopener noreferrer"&gt;Ford Mustang&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;Disney Bounding [&lt;a href="https://www.undercovertourist.com/blog/guide-to-disneybounding/" rel="noopener noreferrer"&gt;Blog Guide&lt;/a&gt;]&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;p&gt;––––––––––––––––––––––––––––––&lt;/p&gt;&lt;p&gt;Share your thoughts via Twitter with &lt;a href="https://twitter.com/henryjenkins"&gt;Henry&lt;/a&gt;, &lt;a href="https://twitter.com/cmac?lang=en"&gt;Colin&lt;/a&gt; and the &lt;a href="https://twitter.com/hdylisf_pod"&gt;How Do You Like It So Far?&lt;/a&gt; account! You can also email us at &lt;a href="mailto:howdoyoulikeitsofarpodcast@gmail.com"&gt;howdoyoulikeitsofarpodcast@gmail.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Music:&lt;br&gt;“In Time” by Dylan Emmett and “Spaceship” by Lesion X.&lt;br&gt;In Time (Instrumental) by Dylan Emmet&amp;nbsp; &lt;a href="https://soundcloud.com/dylanemmet"&gt;https://soundcloud.com/dylanemmet&lt;/a&gt;&lt;br&gt;Spaceship by Lesion X &lt;a href="https://soundcloud.com/lesionxbeats"&gt;https://soundcloud.com/lesionxbeats&lt;/a&gt;&lt;br&gt;Creative Commons — Attribution 3.0 Unported — CC BY 3.0&lt;br&gt;Free Download / Stream: &lt;a href="https://bit.ly/in-time-instrumental"&gt;https://bit.ly/in-time-instrumental&lt;/a&gt;&lt;br&gt;Free Download / Stream: &lt;a href="https://bit.ly/lesion-x-spaceship"&gt;https://bit.ly/lesion-x-spaceship&lt;/a&gt;&lt;br&gt;Music promoted by Audio Library &lt;a href="https://youtu.be/AzYoVrMLa1Q"&gt;https://youtu.be/AzYoVrMLa1Q&lt;/a&gt;&lt;br&gt;––––––––––––––––––––––––––––––&lt;/p&gt;&lt;/p&gt;</description>

From baseball to Christmas, Robert Kozinets—professor of Journalism at USC Annenberg— and Henry Jenkins join us to talk about the development of their book series Frames of Fandom and their own histories with fandom.    

How do you like it so far?

Frames of Fandom with Robert Kozinets

Frames of Fandom with Robert Kozinets

Description