the Heart Centered Millionaire

Hello heart-centered entrepreneurs! This week is a short episode as we look ahead to 2021. 

I think we can ALL agree that we are ready to say goodbye to 2020 and start off 2021 strong. Today I’m going to share my CCI Christmas special and talk about WHY it’s a good time for you to invest in your business.

PRO-TIP: invest in your business in a way that is beneficial for tax season (so you can write off large purchases) AND in a way that will help move your business forward.

I am offering a Christmas Special so that you can take advantage of this time of year to invest in your business in a way that you can write off on your taxes AND that will help you move forward.

Why CCI?

• We are a client-centered business: what’s BEST for our clients?
• We believe in 1:1 mentoring. CCI pairs you up with a mentor who will look at YOUR business, give customized advice, and call you out when you need to be called out, and truly give you high-end coaching and advice.
• We do not believe in cookie-cutter coaching! Every business is different because YOU are different!

Ready to book a call with one of our growth advisors and learn more about our Christmas special?

Hello Heart Centered Entrepreneurs! Let’s talk about the unsexy truths about building an online coaching business. Today we’ll be talking about something most coaches breeze by but will make the biggest difference in your business. This episode is all about the foundation system for your business.

Most people start at the top, and that is wrong. You have to start with the foundation, because it’s that foundation that will help you build a successful business. It’s crucial to channel your focus and your energy into building a strong foundation that will support a successful business.

What is the foundation to a business? There are 5 elements (and a bonus 6th element!)

1. Figure out WHO we are serving. Find the right people. Why do we start with people? At the end of the day, before we know what problems we will solve and how to price it, we need to know WHO we will be serving.
2. What is this person going to buy? What do they need? Once you figure out WHO you are serving, you have to craft the offer around the people. Find the people, then find the product. Your product should move people from point A to point B. 
3. Next is price point. Once you have the right people and the right product, you can find the right price point. Price your product that your ideal clients can afford. How do we figure out a price point? Think about your ideal client: is it a price they can afford? Is it a price where they will feel committed to the process or product? Next: it has to be profitable for your business. If it’s not profitable, your business will not survive, and you will not be able to serve the people you were put on this earth to serve.
4. Positioning. What is unique about you that sets you apart from the other coaches within your niche? 
5. Your business needs to be in a place where it is able to scale. If it’s not scalable, you’re dampening your calling and you can’t fulfill your purpose to serve. 

Now for the bonus piece: social optimization. Once you have built your foundation built (you have the right clients, the right product, the right price, and you’re positioned in a way that makes you unique from your competitors with a business built to scale), you have to make sure that your social media is optimized and branded in a way that your ideal clients are attracted to you and will want to follow you. Steps 1-5 should be in your bio and your content. 

Once you have these 6 steps, you can now build the other parts of your business.

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Erik spent 4 years locked up in prison, but it was during those 4 years where he discovered self-development and a desire to share that with others. He is a coach and motivational speaker sharing his 4-step process of transformation.

In this episode, we’re going to talk about the small steps you can take TODAY in your business that will help you make big changes. 

The first step you need to take is that of awareness: stop trying to change your life… figure out what ABOUT your life you want to change. Compartmentalize your life into these categories: health & wellness, mindset & emotion, relationships (family, significant other, peers, friends), and career & finances. Where do you want to see change? From there, you can figure out the small steps to implement to make those changes. 

As a heart centered entrepreneur, your perspective shouldn’t be built around you, but rather, your ideal client. When you build your brand, build it around who YOU are, but your content and your delivery should be about the client.

With more coaches online than ever before, it’s more important than ever to show up. What might work for someone else may not work for you: remember, there’s more than one way up the mountain! 

Connect with Erik: 

I used to HATE this topic, because I was never sure if I was able to do it right. My guest this week is Kate Perkovic, a business coach specializing in heart-centered sales. After dabbling in health coaching, she realized it wasn’t really for her, so she pivoted to business coaching. This social worker-turned-sales coach now goes by the name of the Sales Sweetheart and coaches others in the closing of high-ticket sales.

When it comes to sales, telling people they HAVE to decide in the moment, the guilt tactics (“if you do this, you won’t succeed”), the pressure… that is NOT the way to go! 

Kate has been able to bring elements of social work into sales and truly transform the process into one that is about service, and about the transformation of the client and their needs over yours.

In this episode, we’re going to dive deep into how to approach your sales from a heart-centered perspective, how to find balance in your business, and figuring out how to find the right price point for you so that you can serve to the best of your ability.

Connect with Kate: