Grow with Angie and April: A Podcast for Teacherpreneurs
Grow with Angie and April: A Podcast for Teacherpreneurs

Grow with Angie and April: A Podcast for Teacherpreneurs

Angela Yorgey and April Smith

Overview
Episodes

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Join us biweekly as we open up our collaborative conversations with each other. During these sessions, we'll discuss selling on Teachers Pay Teachers, marketing techniques, and ways to save time/stay sane!

Recent Episodes

A Teacher Seller's Guide to Instagram Reels
MAR 4, 2022
A Teacher Seller's Guide to Instagram Reels
In this episode, Angie and April speak with Katie and Chynell from Routine Your Reels to help teacher sellers navigate how to use Instagram Reels in their marketing. Join in on the conversation in the mastermind group at www.growwithusmastermind.com. We’re excited to have a couple guests on the podcast with us to dive into another one of those topics that push us out of our comfort zones—Instagram Reels. Chynell and Katie built the Routine Your Reels membership program. I was part of the beta group and am excited to share this resource with other TpTers. Katie Brockmeyer is a photographer and videographer for teacher sellers. Chynelle Moore is a marketing strategist and business coach for “teachers turned accidental entrepreneurs” at Routine Your Dream. The two met on Instagram and eventually created the membership program Routine Your Reels. As they were learning Reels, they knew they wanted to help make it easier for teacher sellers. The Basics of Instagram Reels Reels is the new kid on the Instagram block. Regular posts are the OG of Instagram and still work for engaging those in your audience that don’t enjoy video content. Stories are great for engaging and nurturing your existing followers. Reels have quickly become the new way of reaching new people on the platform and growing your audience. Unlike Instagram Video (formerly known as IGTV), Reels are designed to be super quick videos. The ideal length of a Reel is just 7-15 seconds. While they can be as long as 60 seconds, knowing the shorter ones perform bests is a great reason to remove some of the pressure from yourself by keeping it short. Katie and Chynell love them because you don’t have to dive into full production mode the way you do for YouTube videos. Instead, it’s short-form video marketing that is easy to produce. What Content Performs Best on Reels? You’re probably familiar with the dancing, finger-pointing type of Reel. While many of the Reels we see on the platform have more of an entertainment feel, they don’t have to be just for entertainment. You can also use them for marketing your products and building trust with your followers. Your Reels can be used to share your expertise on something. Or you can use it to share a quick tip or two on a problem your niche market faces. You can bust common misconceptions your niche audience has. It’s important to remember what information is helpful to your market. It doesn’t have to be dancing and pointing. You can also just turn on your camera and start talking. While you can use your Reels to showcase your products, Katie and Chynell have found the ones that perform best are the ones that show your face. Consumers don’t always want to see you marketing your products. Instead, they want to know who the person is behind the products. Showing your face on your Reels allows people to connect with you, so they’ll want to connect with your products. It helps build that trust factor. As a TpT seller, the goal is to reach the target market. Your goal isn’t to go viral and get two million views. So, it’s OK if you’re not going to do something crazy. Focus on who you’re trying to attract instead of worrying too much about what it takes to go viral. Can I Repurpose My TikTok or YouTube Videos? Yes and no. When Reels first came out, there were a lot of videos that even had the TikTok watermark on them, but things are changing. When it comes to your return on investment, you’re going to be better off creating videos specifically for Reels. The people who
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44 MIN
Making the Switch to Full-Time TpT with Guest Chrissie Rissmiller
FEB 18, 2022
Making the Switch to Full-Time TpT with Guest Chrissie Rissmiller
In this episode, Angie and April are speaking with Chrissie Rissmiller from Undercover Classroom. She recently transitioned to become a full-time TpTer. Together, they’re answering the commonly asked questions TpTers have about the transition to going full time. Join in on the conversation in the mastermind group at www.growwithusmastermind.com. We have been hearing from a lot of TpTers with questions about going full time. With the difficulty of the past two years and how teachers have been treated, it’s easy to see why. Previously we did a podcast episode for people thinking of making the transition, however, we were still new to being full time TpTers ourselves and were still figuring things out. We decided to do a new episode answering the commonly asked questions. Here to join us on the episode is Chrissie Rissmiller from Undercover Classroom. She has been full time in her TpT business for just over a year now. Between the three of us, we’re able to cover a wide range of experiences and are happy to share our experiences. We’re going to jump right into your questions. What made you decide to leave teaching and go full time with TpT? The answer is a little different for each of us: Chrissie hit a point where she was burned out between running a business and teaching. It wasn’t sustainable long-term. Her goal was to teach for 30 years, and she had become comfortable living on her teaching income and the additional income from her TpT store. In 2020, she created a digital resource and had an increase in her TpT income, but she was still teaching. Her blood pressure was high, and she began getting migraines. During remote learning, she and her husband (who is also a teacher) were teaching out of separate spaces at home while their own children were struggling on their own with virtual school in their rooms. She felt like a terrible mom and terrible person Over the summer of 2020, she learned about an opportunity that would allow her to take a leave from teaching while earning half her salary since she had children at home doing online learning. She took it from August to December and did some soul searching. In December, she retired at the age of 45 with almost 24 years in teaching. You can hear more of my and Angie’s stories in our previous podcast episode. But the quick recap is that Angie began having health issues. She was overwhelmed and struggled with feeling like she wasn’t good enough as a mom, wife, or teacher. Her migraines were out of control. All of this led to her making the transition to full-time TpT. I had gotten used to having the TpT income on top of my teaching salary and enjoyed it, but I found out I was pregnant with twins. The cost of daycare was basically my salary from teaching. In addition, we had a new principal who wasn’t supportive and ¾ of the staff ended up leaving. In January of that year, I let them know I wasn’t going to be coming back and ended up being able to go on maternity leave early. When the summer ended, I never went back. How many hours do you work on your TpT store? While we thought we would work more on our TpT stores that first year, we didn’t. We all found that during the first year, we didn’t work a crazy number of hours. I had my twins, which took up more of my time, and Angie and Chrissie both needed some time to recover from the overwhelm and physical toll teaching had taken on them. Now that Chrissie is into her second year, she works around 30-35 hours a week on her business. On average, she works about 5 hours a day. In 2021, she still experienced a 12% growth in sales, but it was the smallest she had experienced in her business. Angie and I have found that it usually takes 6 – 12 months of working on so
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93 MIN
Creating a YouTube Channel for TpT with Guest Susan Jones
FEB 4, 2022
Creating a YouTube Channel for TpT with Guest Susan Jones
In this episode, Angie and April are speaking with guest Susan Jones about how to leverage YouTube for your TpT business. Join in on the conversation in the mastermind group at www.growwithusmastermind.com. We’re excited to dive into talking about YouTube because we’ve been committed to using it but coming up with excuses for years. We’ve always seen YouTuber teachers who were in the classroom during their videos. That was kind of discouraging to us since we’re no longer in the classroom. So, we’re excited to have Susan Jones as a podcast guest to help get us motivated and moving! Susan Jones started her YouTube channel, Susan Jones Teaching, in 2019 when she decided to start working on brand awareness. Social media wasn’t something that she enjoyed doing, and she wasn’t great at putting her face out there even though she had a successful TpT store. Much like us, she had kind of written off YouTube because most of the TpTers on the platform were in the classroom and she wanted to create videos where she could just sit down and talk about a topic. She started with one video a week called “Susan’s Sunday Spotlight”. Most of the videos were less than5 minutes and she shared a game that teachers could use in their classrooms. She is now posting twice a week, and her channel has grown to over 81,000 subscribers. The process of creating YouTube videos Before we jump into all of Susan’s tips, we want to share what her process looks like for video creation along with the time it takes her to complete. Her final edited videos are usually between 10-15 minutes. For each of the videos, she records between 30-45 minutes of herself talking. Since her videos are mainly her sitting and talking, she also records at least an hour or two of B roll footage. Examples of B roll might be a video of her taking a video or a resource being used that she can share on the YouTube video while she talks over it. This helps make her videos more exciting instead of her being a “talking head”. Susan likes to have an outline created for each video before she gets started. On average, she estimates it takes her about and 90 minutes to film a video and around five hours to edit each one. Susan’s YouTube Tips for TpTers Here are the tips Susan shares with TpTers interested in starting or growing a YouTube channel. 1. Batch your work Susan uses her YouTube videos to focus on her main revenue streams. She focuses on one each week during the month and at the start of the month creates the 8-9 videos that will go out that month. She’s found it’s the only way to really get things done consistently when you have so many moving pieces to your business. Trying to find time to film and edit one new video every week would be a lot more time-consuming and stressful than dedicated time to it all at once. 2. Hire someone to help Susan’s sister has worked in her business for years and now dedicates most of her time to editing her YouTube videos. She takes the video and does everything to get it ready to publish. Then, she schedules them ahead of time so she’s able to work at her own pace. They are almost always scheduled beforehand instead of waiting until the day they are supposed to go live. Her sister is the one who adds in the B roll film or extras to make the videos more engaging like a cha
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45 MIN