<description>Blythe Jack, partner at TSG Consumer Group, joins Shopcast to talk about the psychology of the consumer and how it affects retailers. What is a 'fear-based society' and what does it mean for what consumers are searching for? There is a linkage to psychological needs and how it's manifesting in the market - these needs drive consumer behavior, and how they spend their money. There are certain sectors that are booming due to these needs and trends towards health, mindfulness and self-care for the consumer. However, there are also other sectors such as the pet industry that are being affected. Michael Dart and Blythe Jack take a deep dive into the consumer behavior behind these trends, on this episode of Shopcast.

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Blythe Jack, partner at TSG Consumer Group, joins Shopcast to talk about the psychology of the consumer and how it affects retailers. What is a 'fear-based society' and what does it mean for what consumers are searching for?

Blythe Jack, partner at TSG Consumer Group, joins Shopcast to talk about the psychology of the consumer and how it affects retailers.

Shopcast: Talking Retail Strategy

The New Psychology of the Consumer - and Dogmania!

The New Psychology of the Consumer - and Dogmania!

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