Innovate & Elevate with Fractal

Do your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.

If you're competing on price, you've probably failed in marketing.

Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs.

If you're a business founder, I bet that's not the kind of business you want to build.

Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive.

In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the importance of problem-focused messaging, sales-driven strategies, and creating meaningful connections that turn interest into action.

Don't just generate buzz—generate sales! Tune in to learn how to make your marketing efforts truly impactful.

Every startup founder seems to share one fear: that someone will steal their business idea.

In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a strong brand to defend your early-mover advantage and stand out from the competition.

Good products fail all the time – when they’re not marketed properly.

In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is all you need. Instead, understanding your customers, building a strong brand, and using the right marketing techniques to reach them is the best way to establish your product in the market.