In this episode, Libby shares their journey from a cash-pay only dietetic practice to incorporating insurance. Initially, they avoided insurance to maintain control and simplicity, but market changes and competition from large healthcare companies prompted a reevaluation. They discuss the benefits of accepting insurance, such as lowering barriers for clients, ensuring consistent care, and reducing sales pressure. Importantly, the decision to take insurance was strategic, designed around structured systems and workflows to maintain high standards of care. The speaker encourages dietitians to thoughtfully consider their practice models in the face of market shifts and client expectations, and offers resources from Dietitian Boss to support diverse practice models. 🔑 Key Takeaways: Why I Initially Avoided Insurance Market Changes and New Competition The Shift to Accepting Insurance Designing a Practice Around Insurance Choosing the Right Model for Your Practice Long-Term Goals and Expanding Revenue Streams Connect with Libby: Instagram: @libbyrothschild | @dietitianboss  YouTube: Dietitian Boss Resources: Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE 🚀 Ready to Grow Your Dietitian Business? Download our Free Dietitian Business Starter Kit and plug in our proven scripts to save time and get paid with confidence. Want to hear client success stories? Review here. Disclaimer: This episode contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. We only recommend products and services we genuinely use and believe in. Your support helps keep the podcast running—thank you!