Freedom begins when you stop trying to appeal to everyone and start showing up for the people who are actually meant for you.

Show Notes In this episode, Baylor shares a hilarious long-running Crocs joke that leads to a powerful truth about identity, audience, and purpose. Using everything from candy corn to corporate feedback surveys, he explains why trying to be universally liked is one of the fastest ways to dilute your impact.

Baylor breaks down why it's not your job to convert critics or win over everyone in the room. Your job is to serve the people who resonate with who you are and how you show up. Just like Crocs doesn't worry about the people who hate their shoes, you shouldn't worry about the people who simply aren't your market.

He also dives into the importance of knowing when to speak and when to stay silent. Not every topic deserves your opinion, and not every conversation leads to solutions. Sometimes the most powerful move is recognizing that your words either build or add to the noise.

This episode reminds you to stay grounded in your lane, serve your real audience, and let go of the pressure to be everything to everyone.

What You'll Learn • Why your job is not to be universally liked • How trying to appeal to everyone puts you in unnecessary competition • Why doubling down on your lane actually attracts the right people • How to decide whether your opinion is adding value or adding noise • The freedom that comes from accepting that not everyone will get you

Featured Quote "You're not going to be everybody's cup of tea, because not everybody likes tea."