Guests: Doug Hilderbrand &amp; Jennifer Sprague-HilderbrandWhen you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.Chapters<ol><li>00:00 Introduction to the Weather Community</li><li>03:04 Personal Journeys into Meteorology</li><li>06:03 The American Weather Enterprise Association Explained</li><li>07:56 The Importance of Economic Valuation in Weather</li><li>13:16 Break 1</li><li>13:45 Building a Strong Foundation for the Future</li><li>20:00 Advocacy and Engagement with Policymakers</li><li>25:50 The Personal Dynamics of Building an Organization</li><li>26:30 Break 2</li><li>32:02 Conclusion and Future Directions</li></ol>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Guests&lt;/strong&gt;: Doug Hilderbrand &amp;amp; Jennifer Sprague-Hilderbrand&lt;/p&gt;&lt;p&gt;When you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Chapters&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;00:00 Introduction to the Weather Community&lt;/li&gt;&lt;li&gt;03:04 Personal Journeys into Meteorology&lt;/li&gt;&lt;li&gt;06:03 The American Weather Enterprise Association Explained&lt;/li&gt;&lt;li&gt;07:56 The Importance of Economic Valuation in Weather&lt;/li&gt;&lt;li&gt;13:16 Break 1&lt;/li&gt;&lt;li&gt;13:45 Building a Strong Foundation for the Future&lt;/li&gt;&lt;li&gt;20:00 Advocacy and Engagement with Policymakers&lt;/li&gt;&lt;li&gt;25:50 The Personal Dynamics of Building an Organization&lt;/li&gt;&lt;li&gt;26:30 Break 2&lt;/li&gt;&lt;li&gt;32:02 Conclusion and Future Directions&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In this episode, Marshall Shepherd interviews Doug and Jennifer Hildebrand about the launch of the American Weather Enterprise Association (AWEA). They discuss the importance of collaboration across sectors, the need for a unified voice, and the strategic steps to strengthen the weather enterprise for future challenges and opportunities.

Inside the American Weather Enterprise Association

Guest: Dr. Russell SchneiderSpring may mean blooming flowers and warmer days, but for meteorologists, it means something else entirely: severe weather season is officially here. As we head into the months when thunderstorms sharpen, tornadoes spin up, and the atmosphere becomes anything but predictable, there’s one place every forecaster and weather enthusiast looks to: the Storm Prediction Center.&nbsp;Today, we’re joined by the Director of the SPC Dr. Russell Schneider, the person who helps oversee the outlooks, mesoscale discussions, and tornado and severe thunderstorm watches that millions depend on when the stakes are high. We’ll look back at what last season taught us, talk about what’s on the horizon for this year, explore how new tools — including emerging AI guidance — are shaping the forecasting landscape, and discuss the growing influence of storm chasers and open-access model data.Chapters<ol><li>00:00 Introduction to Severe Weather Season</li><li>01:03 Dr. Russell Schneider's Journey to Meteorology</li><li>04:42 Understanding the Storm Prediction Center (SPC)</li><li>10:17 Reflections on the 2025 Severe Weather Season</li><li>11:54 Break 1</li><li>12:38 Shifts in Tornado Activity and Trends</li><li>15:54 The Spectrum of Severe Weather Hazards</li><li>22:08 Preparing for the 2026 Severe Weather Season</li><li>25:20 Break 2</li><li>25:49 Innovations in Weather Forecasting Technology</li><li>30:01 Communicating Weather Risks Effectively</li><li>33:53 The Role of Storm Chasers and Social Media</li></ol>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Guest&lt;/strong&gt;: Dr. Russell Schneider&lt;/p&gt;&lt;p&gt;Spring may mean blooming flowers and warmer days, but for meteorologists, it means something else entirely: severe weather season is officially here. As we head into the months when thunderstorms sharpen, tornadoes spin up, and the atmosphere becomes anything but predictable, there’s one place every forecaster and weather enthusiast looks to: the Storm Prediction Center.&amp;nbsp;Today, we’re joined by the Director of the SPC Dr. Russell Schneider, the person who helps oversee the outlooks, mesoscale discussions, and tornado and severe thunderstorm watches that millions depend on when the stakes are high. We’ll look back at what last season taught us, talk about what’s on the horizon for this year, explore how new tools — including emerging AI guidance — are shaping the forecasting landscape, and discuss the growing influence of storm chasers and open-access model data.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Chapters&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;00:00 Introduction to Severe Weather Season&lt;/li&gt;&lt;li&gt;01:03 Dr. Russell Schneider's Journey to Meteorology&lt;/li&gt;&lt;li&gt;04:42 Understanding the Storm Prediction Center (SPC)&lt;/li&gt;&lt;li&gt;10:17 Reflections on the 2025 Severe Weather Season&lt;/li&gt;&lt;li&gt;11:54 Break 1&lt;/li&gt;&lt;li&gt;12:38 Shifts in Tornado Activity and Trends&lt;/li&gt;&lt;li&gt;15:54 The Spectrum of Severe Weather Hazards&lt;/li&gt;&lt;li&gt;22:08 Preparing for the 2026 Severe Weather Season&lt;/li&gt;&lt;li&gt;25:20 Break 2&lt;/li&gt;&lt;li&gt;25:49 Innovations in Weather Forecasting Technology&lt;/li&gt;&lt;li&gt;30:01 Communicating Weather Risks Effectively&lt;/li&gt;&lt;li&gt;33:53 The Role of Storm Chasers and Social Media&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In this episode of Weather Geeks, Dr. Marshall Shepherd speaks with Dr. Russell Schneider, the Director of the Storm Prediction Center, about the onset of severe weather season, the role of the SPC, reflections on past seasons, and the evolution of weather forecasting technology. They discuss the importance of effective communication in risk management, the impact of storm chasers, and the challenges of conveying uncertainty in weather predictions.

Inside Severe Season: A Conversation with the SPC Director

Guest: Ryan Hall&nbsp;When severe weather is on the horizon, many people turn to their local meteorologist—but millions are heading to YouTube to get the latest from Ryan Hall, Y’all. With his signature down-to-earth style and real-time, no-nonsense weather coverage, Ryan has built one of the most popular and trusted weather communities online.&nbsp;But what’s it really like to cover major weather events on social media’s biggest stage? How does he balance entertainment with accuracy? And where does he see weather communication heading next?&nbsp;Today on Weather Geeks, we’re pulling back the curtain with Ryan Hall himself. From storm-chasing stories to the power of digital weather, we’re diving into how one YouTuber is changing the way we watch the skies.Chapters<ol><li>00:00 Introduction to Ryan Hall, Y'all</li><li>02:57 Ryan's Journey into Weather</li><li>06:07 The Rise of Ryan Hall, Y'all</li><li>08:49 Transitioning from Traditional Media to Digital</li><li>11:15 The Evolution of Weather Communication</li><li>14:37 Building a Community and the Y'all Squad</li><li>17:12 The Role of Teamwork in Content Creation</li><li>20:27 Navigating Severe Weather Coverage</li><li>23:26 Addressing Misinformation in Weather Reporting</li><li>26:25 The Impact of AI on Weather Communication</li><li>29:26 Advice for Aspiring Weather YouTubers</li></ol>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Guest&lt;/strong&gt;: Ryan Hall&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;When severe weather is on the horizon, many people turn to their local meteorologist—but millions are heading to YouTube to get the latest from Ryan Hall, Y’all. With his signature down-to-earth style and real-time, no-nonsense weather coverage, Ryan has built one of the most popular and trusted weather communities online.&amp;nbsp;But what’s it really like to cover major weather events on social media’s biggest stage? How does he balance entertainment with accuracy? And where does he see weather communication heading next?&amp;nbsp;Today on Weather Geeks, we’re pulling back the curtain with Ryan Hall himself. From storm-chasing stories to the power of digital weather, we’re diving into how one YouTuber is changing the way we watch the skies.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Chapters&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;00:00 Introduction to Ryan Hall, Y'all&lt;/li&gt;&lt;li&gt;02:57 Ryan's Journey into Weather&lt;/li&gt;&lt;li&gt;06:07 The Rise of Ryan Hall, Y'all&lt;/li&gt;&lt;li&gt;08:49 Transitioning from Traditional Media to Digital&lt;/li&gt;&lt;li&gt;11:15 The Evolution of Weather Communication&lt;/li&gt;&lt;li&gt;14:37 Building a Community and the Y'all Squad&lt;/li&gt;&lt;li&gt;17:12 The Role of Teamwork in Content Creation&lt;/li&gt;&lt;li&gt;20:27 Navigating Severe Weather Coverage&lt;/li&gt;&lt;li&gt;23:26 Addressing Misinformation in Weather Reporting&lt;/li&gt;&lt;li&gt;26:25 The Impact of AI on Weather Communication&lt;/li&gt;&lt;li&gt;29:26 Advice for Aspiring Weather YouTubers&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In this episode of Weather Geeks, Jen Carfagno interviews Ryan Hall, a prominent YouTuber known for his engaging and informative weather coverage. Ryan shares his journey from a young weather enthusiast to a digital meteorologist with a massive following. He discusses the balance between entertainment and accuracy in weather communication, the impact of live coverage during severe weather events, and the challenges of misinformation in the digital age. Ryan also highlights the importance of community engagement through his nonprofit organization, Y'all Squad, which supports those affected by natural disasters. The conversation delves into the role of technology in weather forecasting and communication, as well as advice for aspiring weather content creators.

Digital Meteorology with Ryan Hall, Y’all

Guest: Dr. Alexander Gates, Rutgers University - NewarkWeather doesn’t just shape our daily plans — sometimes, it shapes the course of history. From floods that altered empires to storms that changed the outcome of wars, extreme weather has quietly (and sometimes violently) rewritten the human story.&nbsp;Today, we’re joined by Dr. Alexander Gates, professor at Rutgers University–Newark and author of the upcoming book Wicked Weather. In it, he explores the natural disasters that didn’t just make headlines, but changed societies, politics, and the world as we know it.&nbsp;In this episode, we’ll talk about the historical storms, droughts, and disasters that left lasting marks on civilization, what those events teach us about risk and resilience, and why understanding the past may be one of our best tools for preparing for the future.Chapters<ol><li>00:00 - Introduction: Weather's historical influence on civilizations</li><li>00:32 - Dr. Gates’ background &amp; inspiration for&nbsp;Wicked Weather</li><li>01:06 - How natural disasters shape human societies</li><li>03:29 - The significance of weather-related events like hurricanes, volcanoes, and earthquakes</li><li>06:37 - Most impactful natural disasters in history</li><li>07:30 - Volcanoes from 536-540 AD changing the global climate</li><li>09:24 - The hurricane that helped end the American Revolution</li><li>11:06 - Human decisions impacting disaster resilience</li><li>11:40 - Break 1</li><li>11:42 - Building resilience: lessons from historical events</li><li>13:19 - Climate change’s role in intensifying weather extremes</li><li>16:16 - Lessons from historical weather disasters on modern emergency preparedness</li><li>17:37 - How different types of disasters prompt societal change</li><li>20:44 - Responses to weather-related disasters in different countries</li><li>23:31 - Break 2</li><li>23:33 - The importance of societal response and adaptation</li><li>28:04 - The science behind storms and the importance of understanding natural causes</li><li>29:28 - Final reflections: societal resilience and future preparedness</li></ol> See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Guest&lt;/strong&gt;: Dr. Alexander Gates, Rutgers University - Newark&lt;/p&gt;&lt;p&gt;Weather doesn’t just shape our daily plans — sometimes, it shapes the course of history. From floods that altered empires to storms that changed the outcome of wars, extreme weather has quietly (and sometimes violently) rewritten the human story.&amp;nbsp;Today, we’re joined by Dr. Alexander Gates, professor at Rutgers University–Newark and author of the upcoming book Wicked Weather. In it, he explores the natural disasters that didn’t just make headlines, but changed societies, politics, and the world as we know it.&amp;nbsp;In this episode, we’ll talk about the historical storms, droughts, and disasters that left lasting marks on civilization, what those events teach us about risk and resilience, and why understanding the past may be one of our best tools for preparing for the future.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Chapters&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;00:00 - Introduction: Weather's historical influence on civilizations&lt;/li&gt;&lt;li&gt;00:32 - Dr. Gates’ background &amp;amp; inspiration for&amp;nbsp;&lt;em&gt;Wicked Weather&lt;/em&gt;&lt;/li&gt;&lt;li&gt;01:06 - How natural disasters shape human societies&lt;/li&gt;&lt;li&gt;03:29 - The significance of weather-related events like hurricanes, volcanoes, and earthquakes&lt;/li&gt;&lt;li&gt;06:37 - Most impactful natural disasters in history&lt;/li&gt;&lt;li&gt;07:30 - Volcanoes from 536-540 AD changing the global climate&lt;/li&gt;&lt;li&gt;09:24 - The hurricane that helped end the American Revolution&lt;/li&gt;&lt;li&gt;11:06 - Human decisions impacting disaster resilience&lt;/li&gt;&lt;li&gt;11:40 - Break 1&lt;/li&gt;&lt;li&gt;11:42 - Building resilience: lessons from historical events&lt;/li&gt;&lt;li&gt;13:19 - Climate change’s role in intensifying weather extremes&lt;/li&gt;&lt;li&gt;16:16 - Lessons from historical weather disasters on modern emergency preparedness&lt;/li&gt;&lt;li&gt;17:37 - How different types of disasters prompt societal change&lt;/li&gt;&lt;li&gt;20:44 - Responses to weather-related disasters in different countries&lt;/li&gt;&lt;li&gt;23:31 - Break 2&lt;/li&gt;&lt;li&gt;23:33 - The importance of societal response and adaptation&lt;/li&gt;&lt;li&gt;28:04 - The science behind storms and the importance of understanding natural causes&lt;/li&gt;&lt;li&gt;29:28 - Final reflections: societal resilience and future preparedness&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In this episode of Weather Geeks, Dr. Alexander Gates discusses his book 'Wicked Weather,' exploring how extreme weather events have historically shaped societies and politics. He emphasizes the importance of understanding past disasters to prepare for future risks, the role of human decisions in disaster outcomes, and the impact of climate change on the frequency and intensity of weather-related disasters.

Geeking Out About “Wicked Weather”

Guest: Dr. Younes Alila,&nbsp;University of British ColumbiaFloods are some of the most devastating natural disasters on Earth—washing away homes, reshaping landscapes, and testing the limits of our infrastructure. But what if the way we measure and plan for floods is decades out of date? A new study out of the University of British Columbia led by Dr. Younes Alila reveals that the so-called “100-year flood” may now be striking every 10 years or less across parts of British Columbia.&nbsp;Dr. Alila joins us to unpack how land-use changes, deforestation, and a warming climate are amplifying flood frequency, why natural features like wetlands and forests are key to protection, and what communities can do to adapt.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Guest&lt;/strong&gt;: Dr. Younes Alila,&amp;nbsp;University of British Columbia&lt;/p&gt;&lt;p&gt;Floods are some of the most devastating natural disasters on Earth—washing away homes, reshaping landscapes, and testing the limits of our infrastructure. But what if the way we measure and plan for floods is decades out of date? A new study out of the University of British Columbia led by Dr. Younes Alila reveals that the so-called “100-year flood” may now be striking every 10 years or less across parts of British Columbia.&amp;nbsp;Dr. Alila joins us to unpack how land-use changes, deforestation, and a warming climate are amplifying flood frequency, why natural features like wetlands and forests are key to protection, and what communities can do to adapt.&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In this episode of Weather Geeks, host Jen Carfagno speaks with Dr. Younes Alila about the evolving understanding of flood events, particularly the shift from focusing on magnitude to frequency. Dr. Alila discusses his research on how deforestation and climate change are increasing the frequency of floods, challenging the traditional 100-year flood concept. He emphasizes the need for updated flood management strategies that consider both the frequency and magnitude of flood events, as well as the impact of land use changes in headwaters. The conversation highlights the importance of integrating scientific findings into policy and practice to better prepare for and mitigate flood risks

Rethinking the 100-Year Flood Event

You see it every day. It’s the subject of poetry, literature, art and film. It can inspire spiritual experiences, and it can destroy everything you have ever worked for.&nbsp;It is the weather, and no one knows it better than we do. Join us every week for the agony and the ecstasy of the one story that the entire world participates in and the science behind it. From the people behind The Weather Channel TV network.

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