Social Proof Podcast
Social Proof Podcast

Social Proof Podcast

Social Proof Network

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Episodes

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The #1 Podcast for Entrepreneurs, The Social Proof Podcast, gives entrepreneurs intentional & proven strategies from high-level entrepreneurs daily. Hosted by David Shands & Donni Wiggins, each upload is a masterclass in entrepreneurial growth. Advertising inquiries contact: [email protected]

Recent Episodes

The $35,000 Lie: How Weddings Keep You Poor - David Shands
DEC 11, 2025
The $35,000 Lie: How Weddings Keep You Poor - David Shands
Weddings are supposed to be about love, commitment, and building a life together…So why do they leave so many couples broke, stressed, and in debt before the marriage even begins?In today’s episode, we break down the real truth behind modern weddings — how the industry was engineered to drain your pockets, how marketing rewired our culture, and why most couples are starting their marriage with a financial time bomb.If you’re planning a wedding…If you’ve ever felt pressured to “show out”…Or if you simply want to build a stable future with the person you love…This episode is the reality check you need.In this episode we cover:How weddings became a $70 billion financial trapWhy “tradition” is really just marketing you didn’t know you believedThe diamond ring scam that changed the worldHow the wedding tax rips off young couplesWhy 67% of couples go into debt before the honeymoonThe $45,000 mistake couples pay off for yearsHow debt silently destroys love, trust, and stabilityWhat a financially smart wedding actually looks likeScripts to tell your family “we’re doing it our way”How to build a marriage, not a momentThis is more than an episode — it’s a blueprint for any couple who wants peace instead of pressure, stability instead of flexing, and real love instead of a six-hour performance.Our Sponsors:* Check out ClickUp and use my code SOCIALPROOF for a great deal: https://www.clickup.com* Check out Incogni: https://incogni.com/socialproof* Check out Indeed: https://indeed.com/SOCIALPROOF* Check out NordProtect: https://nordprotect.com/socialproof* Check out Northwest Registered Agent and use my code socialprooffree for a great deal: https://northwestregisteredagent.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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27 MIN
The Service Industry Bubble: What Happens Next (And How to Survive It) | Social Proof Podcast #553
DEC 5, 2025
The Service Industry Bubble: What Happens Next (And How to Survive It) | Social Proof Podcast #553
The service industry is entering a major correction — and most entrepreneurs have no idea what’s coming.Across the country, service prices have skyrocketed while customer satisfaction and perceived value have stayed the same. Haircuts, cleaning services, videography, coaching, design, consulting — almost every service-based business is charging more but delivering the same thing.And now the market is pushing back.Customers are cutting expenses. Jobs are being eliminated. Household budgets are shrinking. Subscriptions are getting canceled. Loyalty no longer exists in this new economy.🔥 If you’re a service provider or entrepreneur in the service industry, this episode is your warning before the bubble pops.You’ll learn how to survive inflation, adapt to shifting customer behavior, and build a business that is actually recession-proof.🚀 WANT COACHING FROM A REAL ENTREPRENEUR COMMUNITY?Join The Morning Meetup — daily coaching, accountability, business development strategies, and a community of entrepreneurs who actually execute.👉 Just $19/month — cancel anytime.Join here: https://www.themorningmeetup.com/plans/1934120🎙️ In this episode, I break down the REAL state of the service industry:💰 Why service prices inflated faster than the market could handle📉 Why customers are cutting “non-essential” services in 2025 & 2026⚠️ How the service industry bubble formed — and why it’s about to burst🤖 How AI is replacing entry-level service providers and driving prices down🔥 What high-performing service businesses are doing to stay competitive📚 Six recession-proof strategies to keep your business alive in a tightening economyThis is the episode every service provider needs to hear.Our Sponsors:* Check out ClickUp and use my code SOCIALPROOF for a great deal: https://www.clickup.com* Check out Incogni: https://incogni.com/socialproof* Check out Indeed: https://indeed.com/SOCIALPROOF* Check out NordProtect: https://nordprotect.com/socialproof* Check out Northwest Registered Agent and use my code socialprooffree for a great deal: https://northwestregisteredagent.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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33 MIN
How to Rank #1 on AI Search Engines (Perplexity, ChatGPT, Google Gemini)
NOV 27, 2025
How to Rank #1 on AI Search Engines (Perplexity, ChatGPT, Google Gemini)
In this episode, David sits with Harry to decode the exact system behind AI discovery and ranking. They unpack how search actually works under the hood, why most businesses don’t show up when AI scans the web, and the mistakes founders make when they assume talent or a good idea equals visibility.You’ll learn the practical side of authority signals, digital PR, indexing, competitor comparison behavior, and financial reality inside service-based businesses. They also hit the leadership and scaling lessons that come from building teams across borders, managing margins, and making marketing work in a world where AI is the new search engine.🎧 Listen on Spotify / Apple📩 Business inquiries: [email protected]🔥 Subscribe for more episodes.👥 Join The Social Proof Community:🚀 The Morning Meetup: http://themorningmeetup.com🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations Follow David on IG https://www.instagram.com/dshands/Our Sponsors:* Check out ClickUp and use my code SOCIALPROOF for a great deal: https://www.clickup.com* Check out Incogni: https://incogni.com/socialproof* Check out Indeed: https://indeed.com/SOCIALPROOF* Check out NordProtect: https://nordprotect.com/socialproof* Check out Northwest Registered Agent and use my code socialprooffree for a great deal: https://northwestregisteredagent.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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70 MIN
10 Things You MUST Master Before You Leave Your 9–5 | Social Proof Podcast #551
NOV 24, 2025
10 Things You MUST Master Before You Leave Your 9–5 | Social Proof Podcast #551
In this solo episode, David breaks down the 10 essential pillars that determine whether you will succeed or fail when you try to build something of your own. He digs into the mindset shift required to bet on yourself, why so many people quit out of fear, and what it really takes to survive the early stages of business when nothing seems to be working.He explains why ideas do not matter without execution, how to spot real problems instead of chasing cool products, and why knowing your audience can make or break your entire plan. David also simplifies the financial side of business such as revenue, cost, profit, margins, and cash flow so you finally understand where your money is going and why you might not be seeing results.You will also learn the importance of marketing, attention, branding, systems, processes, and the network around you. This episode gives you a clear and honest framework for what you must master if you want to go from a job and a dream to building something real.🎧 Listen on Spotify / Apple📩 Business inquiries: [email protected]🔥 Subscribe for more episodes.👥 Join The Social Proof Community:🚀 The Morning Meetup: http://themorningmeetup.com🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations Follow David on IG https://www.instagram.com/dshands/Our Sponsors:* Check out ClickUp and use my code SOCIALPROOF for a great deal: https://www.clickup.com* Check out Incogni: https://incogni.com/socialproof* Check out Indeed: https://indeed.com/SOCIALPROOF* Check out NordProtect: https://nordprotect.com/socialproof* Check out Northwest Registered Agent and use my code socialprooffree for a great deal: https://northwestregisteredagent.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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59 MIN