Social Proof Podcast

In this episode, David sits with Harry to decode the exact system behind AI discovery and ranking. They unpack how search actually works under the hood, why most businesses don’t show up when AI scans the web, and the mistakes founders make when they assume talent or a good idea equals visibility.

You’ll learn the practical side of authority signals, digital PR, indexing, competitor comparison behavior, and financial reality inside service-based businesses. They also hit the leadership and scaling lessons that come from building teams across borders, managing margins, and making marketing work in a world where AI is the new search engine.

🎧 Listen on Spotify / Apple

📩 Business inquiries: [email protected]

🔥 Subscribe for more episodes.

👥 Join The Social Proof Community:

🚀 The Morning Meetup: http://themorningmeetup.com

🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations 

Follow David on IG https://www.instagram.com/dshands/

In this solo episode, David breaks down the 10 essential pillars that determine whether you will succeed or fail when you try to build something of your own. He digs into the mindset shift required to bet on yourself, why so many people quit out of fear, and what it really takes to survive the early stages of business when nothing seems to be working.

He explains why ideas do not matter without execution, how to spot real problems instead of chasing cool products, and why knowing your audience can make or break your entire plan. David also simplifies the financial side of business such as revenue, cost, profit, margins, and cash flow so you finally understand where your money is going and why you might not be seeing results.

You will also learn the importance of marketing, attention, branding, systems, processes, and the network around you.

This episode gives you a clear and honest framework for what you must master if you want to go from a job and a dream to building something real.

🎧 Listen on Spotify / Apple

📩 Business inquiries: [email protected]

🔥 Subscribe for more episodes.

👥 Join The Social Proof Community:

🚀 The Morning Meetup: http://themorningmeetup.com

🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations 

Follow David on IG https://www.instagram.com/dshands/

Usher got burned after loaning $1.7M for a building that was never purchased and the fallout teaches every entrepreneur a major lesson. In this Social Proof episode, David Shands and Donni Wiggins break down the real mistakes behind failed partnerships and the 5 lessons that can protect your money, your relationships, and your business.

👥 Join The Social Proof Community:

🚀 The Morning Meetup: http://themorningmeetup.com

📈 Actionable SEO Coaching: http://actionableseo.com

🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations with David & Donni.

Eddie Wilson, entrepreneur, investor, and creator of the Empire Operating System, sits down with Social Proof to break down the blueprint behind scaling, buying, and exiting companies at the highest level.

In this episode, he reveals:

• How he sold 76 companies in a single year

• The Empire Operating System phases: Startup, Perseverance, Viability, Scale, Succession

• How he identifies distressed vs. high-opportunity companies

• The “Brick” KPI that grows every business

• Why the Aspire Tour “loses money” on purpose

• How he built a $400M portfolio in under 3 years

• How he balances fatherhood and entrepreneurship

• Why most founders fail at leadership

• His mission to fund orphanages, clean water projects & global education

If you’re building a business, trying to scale your first million, or want to understand how real private equity plays work — this is required watching.

🎧 Listen on Spotify / Apple

📩 Business inquiries: [your email]

🔥 Subscribe for more episodes.

👥 Join The Social Proof Community:

🚀 The Morning Meetup: http://themorningmeetup.com

🔥 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more real conversations

Follow David on IG https://www.instagram.com/dshands/

In this powerful Social Proof episode, host David Shands sits down with Kim Lewis, founder and CEO of CurlMix, the Black-owned natural hair care brand that nearly went bankrupt after raising over $10 million and generating $40 million in lifetime sales.