Sponsored by Riverside. Video podcasts are taking off, especially on platforms like Apple Podcasts. With Riverside, record in 4K, edit with AI, and host your show — all in one place. Upgrade your podcast to video and create your best content yet. Start for free. Apple launched iOS 26.4, and with it, access to the new video experience within Apple Podcasts. Apple also confirmed additional podcast hosting companies will support HLS video: Podspace, Riverside, Ausha, and Firstory have been added to the list (see our story for the full set). Your iPhone will offer an update within the next few weeks; but you can update it today by following Apple’s instructions. One of the podcast hosting companies supporting it, Transistor, has posted a guide; in a video, Stephen Robles shows the iOS experience. The absence of support from Spotify/Megaphone at launch may mean that many users won’t see the shows they’re expecting in video within the app (including shows like Joe Rogan and The Ringer titles); Apple says more content will roll out throughout the year. John Spurlock reports just 48 shows available in video at launch; the majority with Acast. The availability of video podcasts isn’t promoted within the iOS update overview, though it is promoted when a user opens the Apple Podcasts app for the first time after upgrading. The Apple Podcasts web app (which also works on Android) has been updated to offer full video support; but the Apple Podcasts macOS app doesn’t support HLS video. In the most glaring omission, the Apple TV doesn’t support HLS video podcasting either. In a piece written in December 2024, Eric Johnson reminds us that video comes with trade-offs. About a quarter of Americans claim that they have never consumed a podcast. Sounds Profitable’s Tom Webster today shares The Last Quarter, examining the people who haven’t, yet, tried a podcast - and whether we can still reach them. Nearly 6 in 10 of them are using ad-supported premium video streaming, we learn; and 57% of them are using YouTube. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎧 ➡️ 💰Podcast Content To Clients Workshop — If you want to use your podcast to attract new clients and grow your online business this Podcasting Business School workshop is for you! Join us for this 4-day virtual workshop April 21st-24th.Audiencelift: Grow on Major Podcast Platforms Now — 📈Ready to grow? Audiencelift helps podcasters reach real audiences and increase downloads across Major Podcast Platforms. Launch your first campaign with Audiencelift Today! Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Cloud10, The Podglomerate, Cohost, Magid, Simplecast, Libsyn, PAVE Studios, The Content Creator's Accountant, Audiohook, RedCircle, Podscribe, audioBoom, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Frequency, Voxtopica, PodAnalyst, Tink Media, The Podcast Haven, Ausha, The Roost, Truefans, Araeya Media, Locked On Podcast Network, Companion Arts, Jonekiri, ARN's iHeartPodcast Network Aust, POW PR, Castbox, Podium , Blubrry, Compliance Podcast Network, Red Seat Ventures, Huberman Lab, SoundStack, Health Podcast Network, Sonic Influencer Marketing, Rephonic, Lemonada Media, Rhapsody Voices, Diversion Podcasts, Jam Street Media, CreatorX, Headliner, Double Elvis Productions, Transistor, Content10x, Podcast Partnership, Cleanfeed, Podigy, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Igor Omilaev