<p>You've probably heard that you need a lead magnet. And for most businesses, this has been solid advice. </p> <p>But is this something you really need if you're a travel agent? </p> <p>I'll give you MY opinion in this episode. </p> <hr /> <p>Want to take things even further? Wish you had someone to show you HOW to implement the things I talk about on the podcast (with worksheets, checklists, and more ideas around how to make them work for YOUR business) <a href="https://travelgeniuses.com/the-lab/" target="_blank" rel="noopener"><strong>Check out The Lab</strong></a> ! The online home for travel agents who are ready to build a business that is everything they ever dreamed it would be.</p> <hr /> <p>You’ll find links to everything mentioned on <a href= "https://travelgeniuses.com/episode69" target="_blank" rel= "noopener">the show notes page.</a></p>