<p>Google has just released a major update to Search Console, providing website owners with dedicated performance reports for Generative AI features including AI Overviews, AI Mode, and Discover AI. In this video, I walk through where to find this new report, why impressions matter even without click data, and the new regulatory changes that forced Google&#39;s hand.</p><p><br></p><p>0:00 - Introduction: Google introduces new AI tracking data within Search Console.</p><p>0:37 - Official Announcement: Google launches Search Generative AI performance reports.</p><p>1:22 - Report Walkthrough: Looking at the new report, which tracks impressions only.</p><p>1:58 - Google&#39;s Blog Post: Reviewing Google&#39;s updates on AI insights and best practices.</p><p>2:23 - Links &amp; Sources: Discussing inline citations and how to become a &quot;preferred source.&quot;</p><p>3:11 - AI Guidance: Discussing updated rules regarding LLM.txt and optimizing for AI agents.</p><p>3:45 - The Opt-Out Toggle: Introducing the setting to block Google from using your site for AI.</p><p>4:46 - The Risk of Opting Out: Why blocking AI might completely kill your search visibility.</p><p>5:37 - Personal Story: How the speaker updated her site to correct inaccurate AI information.</p><p>7:08 - UK Rollout: Explaining why the feature is currently limited to a subset of UK users.</p><p>7:32 - Regulatory Pressure: How UK regulations forced Google to add these transparency tools.</p><p>9:11 - Impression Counting: Explaining how unique URLs count as impressions in AI Overviews.</p><p>11:12 - Missing Query Data: Why complex, multi-modal search inputs make keyword tracking impossible.</p><p>12:53 - Missing Click Data: Analyzing what content earns clicks vs. ignored &quot;commodity content.&quot;</p><p>15:08 - Brand Value: Why being cited in AI answers is still valuable for brand awareness.</p><p>16:33 - Analysis Strategy: How to pair impression data with standard metrics to optimize content.</p>