There's a revolution happening in the women's underwear industry – one that's focused on comfort, function, and what women actually want. Canadian brand Knix is one of the companies leading that movement. Here's how CEO Joanna Griffiths built a successful brand – and a huge online community – by challenging stigmas about women's bodies. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>