<p>Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy &amp; Plan</p><p><br></p><p>This episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel. </p><p>Dig into this episode with Tower&#39;s very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy. </p><p><br></p><p>Stay tuned for the next episode on the last Thursday of every month. Alright, cya!</p>