What does it really take to turn full arch into a predictable, scalable growth engine instead of an expensive marketing gamble? In this episode of the Dental Wealth Podcast, our CEO, Matthew Maffei sits down with Stacy Farley, founder of Full Arch Sales Experts, to break down the exact sales framework that helped grow her father's practice from $2.2 million to $8.3 million with a 70% conversion rate, all while spending just 5% on marketing. Stacy shares why most practices struggle with Full-Arch not because of lead flow, but because they lack a structured sales process. From separating clinical diagnosis and sales presentations to building emotional value before discussing price, she unpacks the eight-step framework that has doubled case acceptance in as little as six weeks. The conversation challenges the negative stigma around sales in dentistry and introduces a powerful mindset shift: selling is serving. When done correctly, Full-Arch isn't about pushing treatment, it's about guiding patients toward comfort, confidence, and long-term health. You'll also learn why many practices are overspending on marketing while underinvesting in conversion training, how to structure your team for high-ticket case success, and the simple operational changes that can immediately increase trust and close rates. Watch to find out: • The proven sales framework that generated 50 Full-Arch cases per month for eight consecutive years • Why doctors should separate clinical diagnosis from sales presentations • The biggest mistake practices make when presenting high-ticket cases • How emotional selling drives higher conversions than product-based selling • Why "cost is only an issue in the absence of value" • The structural changes that can immediately improve show rates and case acceptance • How to double Full-Arch cases in six weeks with the right training • Why investing in conversion beats pouring money into more marketing leads This episode is a masterclass in operational discipline, sales psychology, and building a repeatable system that turns Full-Arch into a scalable profit center. Resources from Stacy Farley Learn more or book a discovery call: https://www.fullarchsalesexperts.com Enroll in Stacy's 32-lesson Full Arch Sales Training Course and receive 25% off using code: TOWER25