In this bonus episode, digital marketing expert Matt Raad explains why it's crucial to shift your mindset and see your website as a saleable asset, especially as the coaching industry has seen a surge of corporate buyouts in recent years.
To build value, Matt recommends focusing on creating informative, traffic-driving content, as increasing both website traffic and profitability are key to exponentially growing your site's sale price down the line.
Listen to the full episode here:
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