Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show. In this episode, we talk about the real challenge of YouTube:how do you make people care? Virality vs. meaning, real human moments, and why authenticity might be the only edge left online. Learn more about your ad choices. Visit megaphone.fm/adchoices