SocialMinds - A Social Media Marketing Podcast
SocialChain
Recent Episodes
2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fisherman Aesthetic, Pickle Fix, and Cherry Coded. For 2026, Wilderkind, Poetcore, and FunHaus are among the many trend predictions our favourite visual discovery engine has in store for us this year. To tell us about how brands, marketers and creators can all leverage this year's biggest vibes, we're joined once again by Pinterest's Director of Marketing, Louise Foley. Expect to discover why your audience is turning to imaginative escapism, why trends are growing 4.4x faster than seven years ago, and the difference between a shoppable and a successful trend. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]
Pinterest Predicts -
https://business.pinterest.com/en-gb/pinterest-predicts
![SOCIAL IN SIX [100]](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://static.libsyn.com/p/assets/4/9/9/1/4991886ed11d994d16c3140a3186d450/SocialMinds_Podcast_Artwork-20251118-6kl20ge59s.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that's got some news accounts rattled. They're also talking all about Sora, the latest AI video/social platform from ChatGPT's parent company OpenAI.
Plus, new AI tools from TikTok that let creators streamline both the edit and video scripting process; Reddit's guide to optimising for AEO (not a typo, that's Answer Engine Optimisation), and finally...find out which platform marketers ranked top priority in Emplifi's State of Social report.
Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion's biggest names into a cultural conversation starter.
Get in touch at [email protected].
![SOCIAL IN SIX [099]](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://static.libsyn.com/p/assets/9/b/c/a/9bca1dd9d9ccea27d959afa2a1bf1c87/SocialMinds_Podcast_Artwork-20251017-r5dqkw1u9f.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta's ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed.
They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform's rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube's AI tool that generates alternate endings for Shorts.
Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's senior content strategist Aaron Gillies tells all. Whether it's sending Handmaids in full regalia to parade The Palace of Westminster a week after Roe Vs Wade was overturned, or letting mischievous Yorkshire teens take over your socials and post things like "Channel4 is for people who belong in a nursing home", this broadcaster is no stranger to bold tactics. Is its reputation risked or ruined? No. Far, far, far from it.Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].