Dan Staton is one of the most recognizable names in the elk hunting world today, but his journey started behind the camera. In this episode, Dan joins us to share the story of how he got his start in the hunting industry as a cameraman and editor, working behind the scenes of hunting television before launching what would eventually become Elk Shape. Over the last 13 years, Dan has built Elk Shape into a brand that has helped thousands of hunters become better prepared physically and mentally for the demands of elk hunting. We dive into the early struggles, lessons learned along the way, what it takes to build a brand in the outdoor industry, and how his passion for elk hunting continues to fuel everything he does today. Whether you're an elk hunter, content creator, entrepreneur, or someone chasing a dream in the outdoor space, there's a lot to learn from Dan's story. In this episode: Dan's start as a hunting industry cameraman and editor The early days of Elk Shape Building a brand over 13 years The evolution of elk hunting content Lessons from entrepreneurship in the outdoor industry . . . Promo Codes: Latitude Outdoors: thefall Americas Best Bowstrings: TFP Helix Broadheads:TFP Faceoff Ebikes: TFP Asio Gear: FALL20 Kuhle Archery: FALL25 . . . Partner Websites: Jays Sporting Goods - https://www.jayssportinggoods.com/ Helix Broadheads - https://www.helixbroadheads.com/ Latitude Outdoors - https://www.latitudeoutdoors.com/ Garmin Bow Sights - https://www.garmin.com/en-US/c/outdoor-recreation/sportsman-and-tactical-devices/ Prime Archery - https://www.g5prime.com/ Asio Gear - https://asiogear.com?utm_source=pro&utm_medium=fall Faceoff Hunting Ebikes - https://www.faceoffebikes.com/ Michigan Buckpole - https://mibuckpole.com/ Vitalize Seed Company - https://vitalizeseed.com/ Kuhle Archery - https://kuhlearchery.com/ Everland Outdoors - https://everlandoutdoors.com/  Moonguide - https://moonguide.com/ Moultrie - https://www.moultrie.com/ Don’t forget to check out the Fall Podcast Youtube channel for new content. Subscribe to the channel as well. Thank you. https://www.youtube.com/channel/UCWSCcGJeHHxejFXBZAO83QA For updates from The Fall Podcast: The Fall Podcast on Instagram - The Fall Podcast The Fall Podcast on Facebook - The Fall Podcast Facebook The Fall Podcast Youtube Channel - The Fall Podcast Youtube Channel Subscribe and Rate us on Itunes: SUBSCRIBE to The Fall Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices